As one of the world’s largest e-commerce platforms, Amazon is committed to providing sellers with efficient and reliable sales services. However, in order to ensure that the seller’s sales performance meets the platform’s standards, Amazon will conduct regular assessments of the seller’s sales performance and evaluate the seller’s performance based on a series of data indicators. Understanding Amazon seller assessment data indicators is crucial for sellers, which will help them improve their sales performance, increase market share and profits.

1. Order completion rate.

The order completion rate refers to the proportion of orders completed by the seller to the total number of orders. Amazon requires sellers to have an order completion rate of no less than 98%. If the order completion rate is less than 98%, the seller will be considered to have service quality problems. In order to improve the order completion rate, sellers need to process orders in a timely manner and ensure that product quality meets requirements.

2. Return rate.

The return rate refers to the proportion of returned orders to the total number of orders. Amazon requires sellers to have a return rate of no less than 2.5%. If the return rate is higher than 2.5%, the seller will be considered to have product quality problems. In order to reduce the return rate, sellers need to improve product quality and provide customers with satisfactory after-sales service.

3. Complaint rate.

The complaint rate refers to the proportion of complaints received by the seller to the total number of orders. Amazon requires sellers to have a complaint rate of no less than 0.5%. If the complaint rate is higher than 0.5%, the seller will be considered to have service quality problems. In order to reduce the complaint rate, sellers need to improve after-sales service, handle complaints in a timely manner, and provide customers with satisfactory solutions.

4. After-sales service quality.

After-sales service quality refers to the service quality provided by sellers to customers. Amazon will evaluate the quality of sellers’ after-sales services based on customer feedback and reviews. In order to improve the quality of after-sales service, sellers need to respond to customers’ needs and problems in a timely manner and provide customers with satisfactory solutions.

5. Account health.

Account health refers to the overall performance and performance of a seller’s account. Amazon will evaluate the seller’s account health based on data indicators such as the seller’s order completion rate, return rate, complaint rate, and after-sales service quality. In order to improve account health, sellers need to pay attention to their sales performance and improve deficiencies in a timely manner to better meet customer needs and improve sales performance.

Amazon seller assessment data indicators are the key for sellers to improve sales performance. Sellers need to pay attention to order completion rate, return rate, complaint rate, after-sales service quality and other indicators, and promptly discover and improve deficiencies. In addition, sellers need to pay attention to the health of their accounts and take measures to improve their performance. By paying careful attention to these data indicators, sellers can better meet customer needs, improve sales performance, and increase market share and profits. Most importantly, sellers need to maintain a professional attitude and a high sense of responsibility at all times in order to win the trust and satisfaction of their customers.