Amazon is one of the world’s largest online shopping platforms and has a wide user base in Japan. For sellers who want to open a store in the Japanese market, it is very important to understand the Japanese Amazon store rules. This article will give you a detailed introduction to the Japanese Amazon store rules from a third-party perspective.
1. Things that must be done before preparing to open a store.
1. Apply for a Japanese Amazon seller account.
To open a store on Amazon Japan, you first need to register a seller account on Amazon Japan. When registering, you need to provide relevant information, such as company information, bank account information, contact information, etc. It should be noted that the information provided during registration must be true and valid, otherwise registration will be refused.
2. Activate the FBA function.
FBA (Fulfillment by Amazon) is a logistics service provided by Amazon. Sellers can send their goods to Amazon’s warehouse, and Amazon is responsible for the storage, packaging and delivery of the goods. When opening a Japanese Amazon store, using the FBA function can significantly reduce operating costs and time and improve sellers’ sales efficiency.
3. Prepare product information and materials.
Product information and materials need to be prepared before opening a store. This includes pictures, descriptions, prices, etc. of the item. The description of the product must be clear and detailed, allowing consumers to fully understand the characteristics and uses of the product. At the same time, the price of the goods must also be reasonable and need to be adjusted regularly.
4. Understand the operating rules and policies of Amazon Japan.
Understanding the operating rules and policies of Amazon Japan is something you must do before opening a store. The operating rules and policies of Amazon Japan are slightly different from Amazon platforms in other countries. Sellers need to understand Amazon Japan’s return and exchange policies, logistics and distribution, evaluation system and other rules in order to better operate their stores.
2. Detailed explanation of Japan Amazon store rules.
1. Product classification and catalog.
Japan’s Amazon product categories and catalogs are slightly different from Amazon platforms in other countries. Before opening a store, sellers need to carefully read Amazon Japan’s product classification and catalog rules to understand which category the product should belong to, and correctly place the product in the corresponding catalog.
2. Product description and pictures.
Product descriptions and pictures are important means for sellers to attract customers. When opening a store on Amazon Japan, the requirements for product descriptions and pictures are very strict and must comply with Amazon Japan’s regulations. Sellers need to provide clear pictures of their products, including front, back, side, details, etc., and they need to meet certain pixel requirements. Product descriptions must be accurate and detailed, and no false information or misleading descriptions may be used.
3. Logistics and distribution.
Logistics and distribution are also very important when opening a store on Amazon in Japan. Sellers can choose to use Amazon’s FBA service or handle logistics and distribution themselves. Either way, you need to comply with Amazon Japan’s logistics and distribution rules and policies. Sellers need to deliver goods in a timely manner and provide accurate logistics information to ensure that customers receive goods in a timely manner.
4. Evaluation system.
When opening a store on Amazon in Japan, the evaluation system is very important to the seller’s operation. Customer evaluations directly affect the seller’s reputation and sales. Therefore, sellers need to provide high-quality goods and services and respond to customer inquiries and complaints in a timely manner to ensure good reviews.
5. Return and exchange policy.
The return and exchange policy of Amazon Japan is relatively strict. Sellers need to comply with Amazon Japan’s regulations and handle customers’ return and exchange requests in a timely manner. At the same time, sellers also need to protect their rights and interests and avoid abusing the return and exchange policy.
Summary:
Before opening a store, sellers need to prepare relevant materials and information, including applying for a seller account, activating the FBA function, preparing product information and materials, and understanding the operations of Amazon Japan. Rules and policies, etc. When opening a store on Amazon Japan, sellers need to abide by Japan Amazon’s product classification and catalog rules, product description and picture requirements, logistics and distribution rules, evaluation system, return and exchange policy, etc. Only by fully understanding and complying with these regulations can you successfully open a store on Amazon Japan and achieve good sales results.