Cross-border e-commerce direct purchase import refers to an e-commerce model in which consumers directly purchase overseas goods through cross-border e-commerce platforms and import them directly into China. This model is a policy launched by the Chinese government in order to meet consumer demand for overseas goods. It is also an important direction for the development of China’s cross-border e-commerce market. This article will analyze the advantages, policy environment, development trends of cross-border e-commerce direct purchase imports, as well as its position and prospects in the cross-border e-commerce market.
1. Advantages.
Cross-border e-commerce direct purchase and import has many advantages. First of all, consumers can purchase overseas goods directly without going through intermediate links, and can enjoy more product choices and more favorable prices. Secondly, goods can be directly imported into China through cross-border e-commerce, which avoids the logistics costs and time costs of purchasing on behalf of others and overseas travel, and improves the convenience and timeliness of shopping. In addition, cross-border e-commerce direct purchase and import can also ensure the quality and authenticity of goods, consumers can shop with confidence, and improve consumer satisfaction and trust.
2. Policy environment.
The policy environment for cross-border e-commerce direct purchase imports has been continuously optimized. In 2019, the Chinese government issued a series of policies that clarified the tax rate, product scope, quality standards and regulatory requirements for cross-border e-commerce direct purchase imports. Among them, the most important policy is to cancel the list of cross-border e-commerce imported goods, achieve unified management of taxation, quality and safety, regulatory standards and other aspects, and further improve the convenience and feasibility of direct purchase and import of cross-border e-commerce.
3. Development trends.
The status of cross-border e-commerce direct purchase imports in China’s cross-border e-commerce market continues to increase and is expected to become an important growth point in the future cross-border e-commerce market. According to relevant reports, the size of China’s cross-border e-commerce direct purchase import market has grown from 80 billion yuan in 2017 to nearly 200 billion yuan in 2020, with a growth rate of more than 30%. In the future, the cross-border e-commerce direct purchase import market will continue to grow, and consumers will have more urgent demands for quality and safety, providing enterprises with more opportunities and challenges.
4. Status and prospects.
Cross-border e-commerce direct purchase import has become a very important e-commerce model in the cross-border e-commerce market. Through cross-border e-commerce direct purchase import, consumers can directly purchase overseas goods, realizing the direct import of goods, which greatly improves consumers’ shopping experience and satisfaction. At the same time, cross-border e-commerce direct purchase imports also provide more convenient ways and channels for overseas brands to enter the Chinese market, which can help overseas brands better understand and contact the Chinese market, and increase brand exposure and market share.
In general, cross-border e-commerce direct purchase and import is an important direction for the development of China’s cross-border e-commerce market. Its advantages, policy environment, development trends, status and prospects all show its importance and broad market prospects. As a cross-border e-commerce seller, seizing the opportunity of cross-border e-commerce direct purchase and import, strengthening cooperation with overseas suppliers, improving the level of supply chain management, and providing consumers with better quality goods and services will help enterprises in cross-border e-commerce. achieve greater success in the overseas e-commerce market.