In 2021, the core keywords of the global economy are still turbulence and decline, and the haze of the epidemic still affects foreign trade and even our economy and people’s livelihood. 2021 is still a year full of crises and challenges.
The following are seven major aspects of world economic trends in 2021.
1. The epidemic in 2021 will continue to be the biggest impact on global trade.
The overseas epidemic in 2021 is still very serious, and some countries are still facing the impact of secondary epidemics or repeated epidemics. Therefore, under such a large world economic background, some traditional categories of foreign trade export companies will not be affected in 2021. The first half of the year still faced severe pressure to reduce or cancel orders, as well as supply chain disruptions.
2. In the United States in the Biden era, trade protection and the game between major powers are unpredictable.
In 2021, every foreign trade person must continue to pay attention to the equally important current affairs in the United States, which is the Biden administration that has won the U.S. election. In fact, in the Trump era, foreign trade cross-border e-commerce industry players suffered a lot. Although the Biden administration seems more open than Trump, the essence is no different. Trade with the United States in 2021 will still face risks such as tariffs, trade frictions, anti-globalization, and tensions in the exchange rate between the RMB and the U.S. dollar.
Based on the above two points, the current world economic situation is still complex and severe, and the recovery is uneven and unstable.
3. Foreign trade export data in 2021 will return to normal levels, and some categories will decline.
In 2021, the epidemic situation in some countries will pass its peak. When overseas economic production returns to normal, export data will naturally recover. There will even be some commodities that will grow in 2021 due to early outbreaks. There was a decline in the second half of the year, and the logic is similar. As market demand surges, some categories will enter a longer period of negative growth after China’s annual Double Eleven.
Therefore, for the majority of foreign trade companies in 2020, it is recommended not to blindly expand investment, but to hold on to the bottom line and maintain risk awareness and vigilance.
4. The Asian market will be in 2021, and emerging markets will become export hotspots.
The signing of RCEP is one of the hot foreign trade events in 2020. In the post-outbreak period, the ASEAN market has shown more active market vitality than the US and European markets. The signing of RCEP will make the foreign trade in 2021 more active. The export pattern has undergone major changes, and the rise of the Asian market will be more obvious in 2021. In addition to traditional foreign trade exports, cross-border retail platforms, Shopee LAZADA, etc. will become more popular.
The Belt and Road market based on the cross-border e-commerce online model will become the most imaginative market in 2021.
5. Using short video content to obtain traffic will be the focus in 2021.
By 2020, the cross-border e-commerce online model will become mainstream. The core of any e-commerce model is traffic, and foreign trade short videos in 2021 will inevitably be more explosive. Due to the ongoing overseas epidemic in 2020, cross-border e-commerce has not only popularized overseas video marketing, but also popularized overseas video marketing. The most typical one is TikTok’s overseas market.
6. As Zijing’s products change in 2021, cross-border e-commerce will also change.
The stay-at-home economy category will continue to grow in 2021, with good sales data, but there will be new changes in the stay-at-home economy category in 2021. The categories with the fastest growth in exports should be agricultural products, agricultural products and food to meet the needs of Basic physiological needs of a dwelling.
In addition, as the outbreak continues, household appliances such as clothing, small household appliances, consumer electronics, bedding, pets, handmade DIY, etc. will continue to sell well, so the selection of products in 2021 must still focus on household appliances. Electrical appliances.
7. The mainstream platform for cross-border e-commerce.
Overseas e-commerce has become normalized, and consumers have to rely on online shopping to meet their needs. When the epidemic is under control, overseas consumers will also become accustomed to online shopping, so it is still good to be an Amazon in 2021 s Choice.
In 2021, Alibaba International Station will still be the first choice for small and medium-sized foreign trade export companies.
wish has been launched in the United States in 2020, and its market performance in 2021 is also worth looking forward to. Currently, the traffic of the wish platform is still surging, and the brand pavilion project is making good progress. EBAY and AliExpress also have some policies for market expansion in 2021. Xiami and Lazada are more worthy of development. Independent sites and professional platforms are also good market opportunities.
2021 is still a mixed year, with risks and opportunities coexisting. Foreign trade cross-border e-commerce must first adjust its mentality, not be blindly optimistic, do a good job in product supply chain management, and strictly control costs, resources, and investments. In 2021 Without major investments, the recovery of overseas capabilities in 2021 may lead to a reduction in orders. Companies should prepare risk warning plans and pay attention to the RMB exchange rate and market transformation. Emerging markets in Asia and the Belt and Road market are the focus. Cross-border e-commerce has become mainstream. Choose the right one. The home economy category.