In recent years, with the continuous development of the cross-border e-commerce market, the automotive supplies market has also developed rapidly and has gradually become a popular market segment for major cross-border e-commerce platforms. Currently, on the Amazon cross-border e-commerce platform, the automotive supplies category is a category that requires platform review. How should cross-border sellers select products when listing automotive supplies on Amazon?
As a product category with strict management, cross-border sellers should first understand the rules and requirements of Amazon’s auto supplies category when selecting new products on the Amazon platform. At present, qualification certificates including trademark registration certificate, product quality certificate, product test report, etc. are the information that cross-border sellers must provide. In addition, cross-border sellers in popular markets such as Europe, the United States, the United Kingdom, and Germany should also comply with local policies and requirements when selling automotive supplies. For example, relevant products must comply with local laws, regulations, and safety standards, and be able to provide accurate and accurate Complete product model, product specifications and compatibility information. At the same time, there are also corresponding regulations on packaging and labeling to avoid damage or confusion during transportation. When products are displayed on shelves, clear and true pictures should be provided. The details and features of the product should be fully displayed. The product description should be accurate and highlight the product’s characteristics. Advantages and selling points.
Secondly, when cross-border sellers select products, they must also analyze the local automotive supplies market demand and competition in advance. Specifically, they can combine the three dimensions of demand analysis, competition analysis and difference analysis to accurately understand Amazon’s market operation status and product sales scale in different countries and regions are combined with its own actual situation to find the correct positioning.
In the process of demand analysis, cross-border sellers can use the tools and data of the Amazon platform, such as search, best-selling list, best-selling list, new product list, etc., to understand consumers in different regions about cars. The demand situation, consumption type, demand characteristics, etc. of supplies can be grasped to understand the impact of key factors such as different categories, functions, brands, prices, etc. on consumption, so as to quickly find out the products that consumers prefer or prefer.
Competitive analysis uses various tools and data on the Amazon platform, or uses third-party tool software to understand key data such as competitors’ product selection strategies, main product models, market supply, etc., and grasp it in advance Market trends and reasonable avoidance of market minefields.
Difference analysis is to understand the gap between one’s own products and services by comparing one’s own products with those of competitors, improve the disadvantages one by one, try to amplify the advantageous effects, and find out where one’s own products and services should be. Optimize and perfect the details to effectively improve and improve.
Currently, Amazon auto supplies is a market with both demand and competition. When selecting auto supplies on Amazon, cross-border sellers need to find out their own positioning and advantages based on the actual market conditions. At the same time, when selecting products, you must select products that meet market demand and ensure product quality. Cooperating with high-quality suppliers is also a good choice.