AliExpress’s four major independent marketing tools include: limited-time limited discounts, store coupons, full-store instant discounts, and full-store discounts. How to make good use of these four tools to help improve the conversion rate of your store?
1. Tips for using “limited time and limited discounts”.
1) Product type: new products on the market or products with excess inventory
Discount intensity: large, even selling at a loss.
Purpose of the event: Accumulate sales in the early stage to prepare for the later production of hot products!
2) Product type: Discounts on popular products strongly attract traffic, and related sales and instant discounts play a role at the same time.
Discount strength: small to medium, because popular products have high sales and a small discount can attract buyers to place orders.
Purpose of the event: absorb traffic and accumulate buyers.
Hot-selling products have high sales and rank high. Using this part of the product to attract traffic can promote the transaction of more products in the store. It is best to take advantage of the instant discounts in the entire store.
3) Product type: seasonal clearance products
Discount intensity: high, even sold at a loss.
Seasonal products made enough profits in the previous quarter, and the inventory backlog is not as good as recycling local capital at low prices.
Purpose of the activity: clearance, reducing inventory backlog, and recovering costs.
2. “Store coupon” application opportunities.
1) After the event takes effect, take the initiative to notify old buyers to pick it up at the store to increase the repurchase rate of old buyers!
2) Separate other marketing tools, especially limited-time discounts and store-wide discounts, attract buyers to the baby details page, and use coupons to stimulate them to buy immediately!
3. “Instant discount for the whole store” applicable opportunity.
1) It can be used as a regular store activity and exist for a long time to stimulate buyers to buy more and increase the buyer’s unit price. Must be used together. The “Related Products” tool allows buyers to quickly find related products.
2) During the “limited time limited discount” or “whole store discount” activities, use discounts to absorb buyer traffic, and use discounts to stimulate buyers to buy more!
4. “Store-wide discount” applicable opportunities.
1) During the platform’s big promotion period, use the platform’s massive traffic-draining power to enhance your store’s competitiveness!
2) The launch of a variety of new products, seasonal changes, and store-wide discounts can not only increase the sales of new products, but also stop the clearance of out-of-season products.
The above is an introduction to AliExpress marketing tools. AliExpress sellers cannot blindly open a store on the platform. They must cooperate with marketing tools, analyze market conditions, and effectively operate their stores.