The cross-border e-commerce industry is developing well, and many sellers have invested in it. However, many novice sellers are worried about how to optimize their store listings. In fact, compared with problems such as traffic drainage, listing optimization is not difficult as long as the seller pays enough attention! Today, the editor will share some killer listing techniques, which are enough to make your store’s sales skyrocket!
Title
Sellers must control the length of the title, with a maximum of 250 characters and approximately 50 words. Secondly, sellers must highlight the main advantages of the product, unique consumption theory USP and popular keywords. The title should highlight what the audience is most interested in.
Short description
It is best for sellers to limit characters to less than 1,000 characters and write at most five important points. You can start with the actual use or experience of using the product. In this text, the product’s service guarantees, such as warranty, returns, etc. It should also be explained.
Detailed description
The number of words in the detailed description is limited to 2,000 characters, and primary keywords and secondary keywords are used in the product description. Care should be taken not to write irrelevant keywords and not to repeat phrases added to the title. The language should be grammatically correct, concise and fluent.
Pictures
Product images should use high-definition images, and the resolution of the nine product images is 1000px 1000px. The background of the main image must be white with no watermark. Photos with models are better than tiled photos. Additional photos can be taken from multiple angles to give sellers more insight into the product.
Review
Product reviews are also an important part of optimizing listings. We should communicate with customers in a timely manner to satisfy them and strive for five-star praise. If you encounter negative reviews from buyers, actively communicate with buyers to get their opinions, and then you can improve your product descriptions based on these issues.
I hope the above suggestions can help cross-border seller friends in need