What is Amazon promotion? As the name suggests, Promotiong means promotion. Amazon provides sellers with several types of promotion settings such as discounts and full discounts. Through these discount settings, sellers can increase the sales rate of their stores.
The significance of Amazon promotion:
1. After the seller sets Promotion, nothing will be displayed on the product search page. As long as you click on the product, you will see a Listing Whether you have a promotion set up and who you see it with.
2. When a seller sets two Listings in his store as promotion objects, that is to say, a relevant bridge is established for the two Listings, that is, a natural link between product a and product b in his store is established. The correlation has little effect on consumers, but it can clearly tell the Amazon system the natural correlation between the two products. The core algorithm of the Amazon system is to identify two similar products and associate them with each other, so that the products on the platform can be independent but related to each other, which can effectively reduce the customer churn rate.
What does Amazon’s promotion include?
Amazon’s promotion types include Free Shipping (free shipping), PercentageOff (purchase discount), and BuyOneGetOne (buy three, get one free). Free Shipping (self-shipped products only): Offers free shipping for all or some items. No matter how many products you buy and how much you spend, you can get free shipping on the products.
Purchase discount: How much product you buy, how much you consume, how much can be reduced, and you can enjoy a certain discount.
Buy one, get one free: If the overall purchase of the product catalog and sub-category meets the specified conditions, you can receive one or more free products.
For holidays, bundled promotions, product inventory clearance, etc., Amazon sellers can set up promotions and use promotions rationally to effectively improve product conversion rates and increase product sales.