Today I want to share with you some easy topics that don’t require you to use too much brain; you just need to understand some platform policies. Today, you need to ask questions from the perspective of a buyer; friends who have had a little contact with Amazon will know that Amazon’s self-delivery team is very powerful.
You have purchased something on the platform; as long as you are a Prime member, you can enjoy the 2-day delivery service; so what is the Prime membership system? The Prime service plan is a value-added plan that makes it convenient for registered members to shop; it has an annual fee of $99 per year; you can enjoy free two-day shipping; and other services such as free streaming video and audio.
It is not difficult to find some group needs of Prime customers; they hope to obtain more value-added services through the online shopping platform; to enjoy a higher-quality shopping experience; Amazon’s consumer groups are mainly white-collar Prime members; the number of Prime members in the United States has increased in the past Increased 43% in mid-December;
Prime members are critical to Amazon’s profits; this group of people can bring more business opportunities to the company, and more and more value-added services will follow. For sellers, seizing the psychology of Prime members means getting more value; this is why sellers are working hard; they are preparing for the Prime Day promotion by preparing for flash sales.
So as a seller, you have to consider how to meet the demand for prime? 1. Advantages of FBA delivery 1. Increase Listing exposure and attract more prime traffic. 2. Improve Listing rankings, help sellers obtain shopping carts, and increase customer trust. 3. Amazon’s professional customer service provides a full range of customer service and return processing services.
4. Amazon will handle negative feedback caused by logistics and will not be included in ODR. 5. Participate in Amazon’s big promotions, such as Lightening Deal; Today’s Deal; Best Deal; Prime Day Flash Sale. 6. Customers enjoy FREE Two-Day Shipping; FREE Same-Day; FREE 2-hour delivery upon arrival.
2. The quality of the goods must have been experienced by FBA sellers; when you check the FBA inventory, you will find a red number 1.2.3.4.5.6.7 in the unsaleable column. . . . . . The official reason shown by Amazon is that the product is damaged or defective, or is not suitable for delivery; if the product is returned by the buyer, it will be classified as unsellable, and the seller must bear the responsibility; the solution is to pay Amazon a removal or destruction fee, resulting in unsellability. The reason is besides the quality of the product itself;
Packaging and after-sales service are also important. FBA monitors the quality of the product before shipment, pays attention to the details of the inner packaging, and customizes the outer packaging and uniformly produces the product after-sales card. If the defective rate of a single listing exceeds the standard, it will be closed, and if the situation is serious, it will be removed; these are hidden dangers caused by product quality.
3. The fit of the product: whether the customer is as satisfied as when they received the product as when they first purchased it; regarding the writing of the product description, the seller ensures the authenticity of the product as much as possible and does not exaggerate; in particular, the product attributes must be accurate; functional and practical, and provide product after-sales service and precautions. To prevent buyers from leaving negative feedback directly after receiving it;
Opening A-TO-Z. affects account performance; the five elements emphasize product features; the description adds additional services; generally includes Color, Material, Size, Features, Specification, Instructions, and Packages include; pictures show the product panorama, functions, and scenarios. Packaging, size comparison chart, special selling points.
4. Amazon recommendation algorithm A9 is the name of Amazon’s search algorithm. Simply put, it selects relevant products from many product categories for rating and display to customers. The core of recommendation is relevance, conversion rate, and buyer satisfaction rate. Product conversion rate includes sales, ranking, review, QA, price, pictures, quality, etc. The sales volume of a product is not only related to the popularity of the product itself; the most important thing is the keywords, price, and pictures, so you want to order the product;
The first thing to study is keywords; you can study customer search habits, behaviors, related searches, foreign word usage habits, and reasonable market prices; when customers search for you and find that the price is too high or too low, it will not directly lead to purchase. At this time, you can refer to the sales prices of major online platforms and supermarket prices for comparison; set a cost-effective price; in addition to these two factors, you have to rely on pictures for the last step, a picture is worth a thousand words.
What’s more interesting is that some sellers do not provide true pictures of the products; customers cannot judge whether the color of the product is what they like. If the quality of the product is good; how can the customer determine from the appearance whether the product meets his needs? Therefore, sellers should display as many of the best pictures of the product as possible. Each of the following pictures shows something different; there are product details, features, packaging, instructions, etc. that make the product stand out.
In addition, don’t limit your product pictures to 1 or 2; you can display 7 pictures; let your customers feel the professionalism of your products.