The Wish platform generally does not focus on search. Sellers’ products are pushed mainly because the product labels match customer preferences, so labels are very important. So what are the rules for setting wish tags? This will be introduced in detail below.
Wish’s tags are mainly divided into the following three categories:
1. Category words. It is divided into first, second and third levels, such as chiffon tops. Sellers need to confirm the type of product according to the category words, and chiffon shirts are the subdivision and filling of chiffon tops, which can further refine the product.
2. Product attribute words. Such as product characteristics, design style, etc. For example, sexy and charming tops and jackets are product attribute words and can represent the design style of the product.
3. Adjective. Adjectives mainly include popular words, long-tail words and related words, such as fashionable women, which are adjectives, and the accuracy and conversion rate are generally not high.
The wish tag setting rules are as follows:
1. Sellers need to set keywords accurately. When sellers set keywords, they must avoid keyword stuffing and perform precise keyword matching. Because only by setting keywords accurately can the platform identify them correctly and push products to intended users.
2. Keyword tags are not equal to keywords. Sellers need to analyze the product’s positioning, attributes and target customers before setting keywords. When publishing a product, you need to set 10 keyword tags. You can set keyword tags + product keywords.
3. Sellers can refer to the keywords of hot-selling products. After sellers refer to the keywords of hot-selling products, they can effectively increase the transaction volume of the products.
4. Sellers need to avoid competing with popular keywords. Generally speaking, the higher the keywords are, the greater the weight of the push will be. Therefore, as a new listing, you cannot compete with popular keywords. You can adjust the order appropriately and place highly competitive keywords at the back.
The above content has introduced the wish tag setting rules in detail. Sellers generally have 10 tags, which usually need to be filled in, and keywords need to be accurately matched. Only in this way can sellers The conversion rate of the store continues to increase, which can then increase the push weight of the seller’s products.