For Amazon sellers, product pictures are very important. They can attract buyers to view the products and thereby increase store traffic. Therefore, Amazon visual marketing is very important. So how does visual marketing work on Amazon? This will be introduced in detail below.
First of all, sellers need to pay attention to the design of the main image. The main image generally needs to clearly show the selling points of the product, and it needs to be clear and clear. Therefore, when sellers design the main image, they need to understand the selling points of the product, and at the same time, they need to check whether the price/performance ratio is appropriate based on the price. Sellers also need to analyze competitors’ main images, titles, prices, etc., and analyze the product’s target customer base. In addition, sellers need to include keywords in the title that can express the selling point.
Secondly, sellers need to design the details page. Buyers usually need to know the specific information of the product on the details page. Therefore, sellers need to consider the buyer’s cognition when designing. The details page needs to allow buyers to Home users can quickly understand the products and increase buyers’ desire to purchase. Generally, the design ideas for detail pages of different categories of products are also different, and sellers need to conduct analysis based on the category of marketing products.
At the same time, in order to do a good job in visual marketing on Amazon, sellers also need to develop related video sections, mainly including “Videos for this product” and “Videos for related products”. Through the associated video, buyers can intuitively understand the functions and selling points of the product, thereby arousing the desire to buy. Sellers usually need to occupy the entire related video section and fill it with 5 videos, which can reduce the video space of other products and avoid traffic loss.
Finally, sellers also need to design posters. Posters usually appear for a short time, and sellers need to let buyers understand the advertising content in a short time, so they need to have a clear concept or theme. At the same time, the copywriting of the poster needs to be precise in expression, avoid too much text, and only need to be able to express the theme, otherwise the picture will be confusing.
The above content has introduced Amazon’s visual marketing in detail. In order to increase store traffic and increase conversion rate, sellers need to carry out targeted visual marketing, which can be done from product main images, detail pages, posters , Video and other aspects of marketing can attract more customers and promote sales.