When it comes to AliExpress, I believe many people are still familiar with it, because as a well-known cross-border e-commerce platform, there are still many sellers settled in it. In the daily store operation process, everyone hopes that products and stores can be displayed at the top of the ranking. In this regard, let’s take a look at AliExpress’s ranking rules.
First of all, the product quality of the store will greatly affect the overall ranking, and the specific product quality only includes the product price, sales, picture quality, conversion rate, etc., so Everyone also needs to spend more time optimizing products in daily life, because only if the product is good enough, it can have a good ranking. In addition, everyone also needs to pay attention to the fact that the pricing of products must comply with the mainstream price of this category. The closer to the mainstream price, the better the ranking performance will be.
Secondly, AliExpress’s ranking rules are often affected by consumers’ shopping preferences. As we all know, sellers generally cannot influence consumers’ shopping ideas, but they can influence their shopping preferences. Guide consumer behavior, but this generally requires sellers to conduct sufficient market research and consumer behavior research to accurately distinguish consumer purchasing preferences and conduct targeted promotion and sales of store products.
Finally, the relevance of search terms, product titles and descriptions will also affect rankings. When consumers search for keywords on the platform to find products, the search engine will search for a large number of products based on consumer searches. Words match relevant products, so sellers need to ensure that the product description of each product is accurate and complete so that they can have more rankings.
The ranking rules of AliExpress are roughly the above. I hope that after reading them, you can have a more thorough understanding of this rule, so that you can later operate the store and layout the products. When all aspects are relatively perfect, only in this way can the store operate better and better. And everyone who chooses to operate an AliExpress store must have such a goal.