As one of the world’s most well-known e-commerce platforms, eBay’s product categories are very important for sellers’ product display and buyers’ searches. Correct classification can improve the search ranking and visibility of products, providing buyers with a better shopping experience. However, for many novice sellers, how to correctly classify products is a difficult problem. This article will explain how to correctly categorize products on eBay to improve their searchability and visibility.
1. Manually set product categories.
The eBay platform allows sellers to manually set product categories to facilitate buyers to search and browse products. Manually setting categories can help sellers better describe products, classify products accurately, and improve product exposure and search rankings. When manually setting classifications, sellers should understand the eBay platform’s classification rules and related policies, follow the correct classification standards, and avoid misclassification.
The specific setting process is as follows:
1. In the eBay Seller Center, select “Publish Products”.
2. Fill in the product information and select “Product Category”.
3. In the category options, select the appropriate category and subcategory.
4. Fill in other relevant information, such as brand, model, size, etc.
5. Review and confirm product information and publish it.
2. Automatically set product categories.
The eBay platform also provides the function of automatically setting categories, which can automatically identify and set product categories based on the keywords and descriptions provided by the seller. Automatically setting categories can improve the search ranking and exposure of products and reduce the occurrence of incorrect classifications. However, automatically setting classifications also has problems with recognition errors and inaccurate classifications, requiring manual review and adjustment by sellers.
The specific setting process is as follows:
1. In the eBay Seller Center, select “Publish Products”.
2. Fill in the product information and select “Product Category”.
3. Select “Automatically select product category”.
4. Fill in the keywords and product description.
5. The system automatically identifies and sets product categories.
6. Manual review and adjustment of product classification.
3. Optimize product classification.
It is very important to correctly classify products on eBay, but just setting the categories does not guarantee the product’s exposure and search ranking. Sellers also need to optimize product classification and improve product searchability and visibility. Here are some tips for optimizing your product categories:
Choose the right categories. Sellers need to choose the most accurate categories and subcategories to ensure that buyers can quickly find their products. You can refer to eBay platform’s classification rules and related policies to avoid misclassification.
Use the right keywords. Sellers need to use the correct keywords and tags to make it easier for buyers to search and find the product. You can use popular search terms and related keywords to improve your product’s search ranking and exposure.
Improve product description. Sellers need to complete product descriptions, including brand, model, size, color, material and other detailed information. You can refer to competitors’ product descriptions to improve the quality and credibility of your own product descriptions.
Use high-quality product images. Sellers need to use high-quality product images to show the appearance and details of the product. You can use multi-angle, high-definition, white background images to increase the visibility and credibility of your product.
Participate in eBay promotions. The eBay platform also provides various promotional activities, such as coupons, special recommendations, advertising, etc., which can increase product exposure and search rankings and attract more buyers.
4. Summary.
It is very important to correctly classify products on eBay, which can improve the search ranking and exposure of the product and provide buyers with a better shopping experience. Sellers can manually set product categories or use the function of automatically setting categories. When setting categories, sellers need to follow the eBay platform’s classification rules and related policies to avoid misclassification. In addition to setting categories, sellers also need to optimize product categories and improve product searchability and visibility, including using correct keywords, improving product descriptions, and using high-quality product images. Finally, sellers can participate in eBay promotions to increase product exposure and search rankings, and attract more buyers.