As one of the world’s largest C2C e-commerce platforms, eBay provides a broad sales channel for cross-border e-commerce sellers. Selling products on eBay requires sellers to set up correct product categories so that buyers can more easily search and find the products they need. This article will introduce cross-border e-commerce sellers how to set up product categories on eBay.
1. Select product category.
To set product categories on eBay, you first need to select the correct category. eBay’s classification system is very large, covering thousands of different product categories. Sellers can use the category browser provided by eBay to select the category that best suits their products based on the product’s characteristics and uses. At the same time, eBay also provides a search engine, and sellers can enter keywords to search for related product categories.
When choosing product categories, sellers need to pay attention to the following points:
Confirm the characteristics and uses of their products and choose the most suitable category.
Refer to the classification of similar products to find a suitable classification.
Avoid choosing the wrong category, otherwise it may affect product exposure and sales.
2. Set product categories.
After selecting the correct product category, sellers need to assign their products to this category. There are two ways to set up product categories on eBay: manual setting and automatic setting.
1. Manual setting.
Sellers can manually set product categories. When creating a new product, select a product category and fill in the appropriate information. If you have already created a product, you can modify the category on the product edit page.
2. Automatic setting.
eBay also provides the function of automatically setting product categories. Sellers can use eBay’s automatic classification tool to automatically identify and set product classifications based on product titles, descriptions, pictures and other information. Automatic classification tools can greatly simplify sellers’ operations and improve efficiency.
3. Optimize product classification.
Setting the correct product classification is only part of it. Sellers also need to optimize product classification to improve exposure and search rankings. Here are some ways to optimize your product assortment:
Use keywords: Use keywords in product titles and descriptions to increase your product’s visibility and search rankings.
Add attributes: Under product categories, eBay also provides some attributes, such as color, size, material, etc. Sellers can add these attributes to increase product description information and increase buyers’ interest in purchasing.
Use subcategories: Under product classification, there are also some subcategories. Sellers can choose the subcategory that best suits their products. Subcategories can describe the features and uses of a product in more detail, improving search rankings.
Setting up product categories on eBay is a very important step. Correct product classification can improve product exposure and search rankings, provide buyers with a better shopping experience, and also improve sellers’ sales performance. Sellers need to choose the correct classification, set product classification manually or automatically, and optimize product classification to improve the search ranking and exposure of the product.
At the same time, sellers also need to pay attention to the following points:
Comply with eBay’s classification rules and avoid choosing the wrong category.
Avoid using overly general product categories, which may affect search rankings.
Update product classifications in a timely manner and adjust them according to the characteristics and uses of the products.
In short, correct product classification is a very important part of eBay operations. By choosing the correct category, setting product categories manually or automatically, and optimizing product categories, sellers can increase product exposure and search rankings, provide buyers with a better shopping experience, and also improve their own sales performance.