As one of the world’s largest online commerce platforms, Amazon has strict platform rules and policies aimed at ensuring a level playing field on the platform and providing a good shopping and sales experience. As a seller, it is very important to understand and abide by Amazon’s platform rules, otherwise it may lead to account bans, products being removed from the shelves and other issues. This article will introduce sellers to some taboos in Amazon platform rules.
1. Piracy and infringement.
Amazon prohibits sellers from selling pirated goods or goods that infringe the intellectual property rights of others on its platform. If a seller’s products are complained of being suspected of piracy or infringement, Amazon may take a series of measures, including removing the products from the shelves, banning accounts, etc.
2. False advertising and misleading behavior.
Sellers are not allowed to publish false advertisements or misleading product descriptions on the Amazon platform. If a seller publishes false advertising or misleading product descriptions, it may result in consumer complaints and penalties from the Amazon platform.
3. Illegal and prohibited goods.
Sellers are not allowed to sell illegal or prohibited goods on the Amazon platform, including drugs, imitations, counterfeit goods, etc. Sellers who sell illegal or prohibited products may face legal issues and penalties from the Amazon platform.
4. Scamming and false comments.
Sellers are not allowed to increase their sales and praise rate through fake orders and false reviews. If sellers use this method to increase their sales and positive reviews, they may face problems such as account bans and product removal.
5. Low-price competition and price discrimination.
Amazon prohibits sellers from lowering other sellers’ prices through low-price competition and prohibits sellers from engaging in price discrimination. If sellers violate these regulations, they may face problems such as account bans and product removal.
6. Violation of Amazon sales policy.
In addition to the above regulations, sellers also need to comply with Amazon’s other sales policies, including logistics and delivery, return and exchange policies, charging policies, etc. If sellers violate these regulations, they may also face problems such as account bans and product removal.
In short, when sellers sell products on the Amazon platform, they need to abide by the various regulations and policies of the platform to ensure that their accounts and products are not affected. Sellers should carefully read and understand Amazon’s platform rules to avoid violating the rules, which may lead to account bans or product removal. At the same time, sellers should also pay attention to protecting their intellectual property rights and brand image, and actively monitor and maintain their products and sales data.