Free shipping is a marketing method for merchants to increase conversions and shopping cart size. It is set by the merchant. After a single order meets the set free shipping threshold, the merchant will bear the buyer’s final shipping cost. Southeast Asia is a region with strong interest in free shipping. Merchants can use Lazada’s flexible free shipping to set various thresholds and freight subsidies to coordinate with store promotions/big sales/daily operations.
When using the free shipping tool, you will bear part or all of the shipping costs to improve customer experience. Other benefits include:
Improve competitiveness: Free shipping for SKUs can be obtained. The free shipping label on the Lazada platform can greatly enhance the competitiveness of your products
Increase exposure: Free shipping products are searched/thousand people Qianmian is traffic weighted. The free shipping tab in the activity customization of free shipping products
Improve the conversion rate: The results show that compared with products without free shipping, the conversion rate of free shipping products is more than 2 times higher
< p>Increase the size of the shopping cart: The minimum consumption under the condition of free shipping encourages customers to increase the number of items in a single order by 30%-50%.
Free shipping traffic channel – full link transparent transmission of consumer shopping
Free shipping traffic channel – activities
Merchants with free shipping will have the opportunity to participate in category activities and payday activities Increase exposure
Free postage traffic is doubled, how to get it?
PDP Shop Window exposure rules