Amazon sellers may find during the operation process that the store’s buy box does not always exist. The golden shopping cart of a seller’s product sometimes disappears suddenly. Amazon’s golden shopping cart is very important to sellers, and the loss of the shopping cart will directly affect the seller’s normal operations. What is the reason why Amazon buy box is lost? This article gives you the answer.
First of all, whether an Amazon seller’s gold shopping cart exists is related to the status of his or her store. If the seller’s store is temporarily banned by the platform, the store’s golden shopping cart cannot be displayed externally. At the same time, if the seller’s store products receive a large number of negative reviews in a short period of time, it will also affect the seller’s buy box status. The customer review rate on the Amazon platform is generally around 1%, which makes every review very important to sellers.
At the same time, if the price of the seller’s products increases significantly in a short period of time, the shopping cart of the seller’s products will disappear. A significant price increase will be considered by the platform as malicious price manipulation by the seller, and the seller’s products will occasionally be included in the abnormal product catalog. In order to protect the interests of buyers and maintain reasonable competition on the platform, the platform will temporarily take away the seller’s shopping cart. When this seller increases product prices, he tries to do so step by step and not to make a big deal out of everything.
Of course, if the sales of the seller’s products have been very sluggish, and the product’s traffic conversion rate and click-through rate have also been at a low state, the shopping cart may also be withdrawn by the platform. In response to this problem, sellers first need to analyze their own products and understand their development potential. If the product cannot be saved, it can be abandoned. If there is still a chance, sellers can regain it by improving the conversion rate and sales of the product. shopping cart.
What Amazon sellers hate and fear most is being copied by other sellers. This may result in the seller’s shopping cart being snatched away. When this kind of situation occurs, the impact on the seller’s store will be extremely fatal.
If the seller’s product performance is average and the seller who sells the product has an advantage, it is very likely that the seller’s promotion of the product will be in vain, which will cause the traffic of the seller’s product to be transferred to Among the accounts that follow the selling. It is equivalent to making a wedding dress for others. It is generally difficult to guarantee the quality of products sold by follow-up sellers, which makes the negative review rate of sellers’ products highly hidden. Because the final negative review will still fall on the seller’s product, many Amazon sellers are miserable.
Of course, the reason why the Amazon shopping cart is lost may also be that the product is newly added to the shelves. During the new product period, there may be no shopping cart. It is very uncomfortable to not have a shopping cart in the self-delivery mode. You can choose to switch the product to FBA for delivery, which may be able to reverse the situation.