If Amazon sellers want to succeed on the platform, the selection and use of keywords is a very important step. In this article, we will discuss how to conduct keyword searches to help sellers choose the best keywords.
1. Amazon keyword query tool.
On the Amazon platform, there are many tools that can help sellers conduct keyword searches, including tools officially provided by Amazon and third-party tools. The following are some commonly used keyword query tools:
1. Amazon search suggestion function.
Enter a keyword in the Amazon search bar and the system will automatically display relevant search suggestions. These search suggestions are generated based on user search behavior and historical data. Sellers can use these suggestions to understand the popular keywords searched by users.
2. Amazon search term tool.
Sellers can query the search volume and competition of a certain keyword on Amazon through the search term tool provided by the Amazon platform. This tool can help sellers understand market conditions and optimize keywords.
3. Third-party keyword query tool.
In addition to the tools officially provided by Amazon, there are also some third-party tools that can help sellers conduct keyword searches, such as MerchantWords, Helium 10, Jungle Scout, etc. These tools can provide more detailed keyword data and competition analysis, and sellers can choose to use them according to their own needs.
2. Keyword query method.
When using keyword query tools, sellers need to understand some basic query methods in order to correctly select and use keywords. The following are some commonly used query methods:
1. Use main keywords.
Sellers should use main keywords related to the product, which can accurately describe the characteristics and attributes of the product. Sellers can find these primary keywords in search suggestions and competitive analysis, and use them in product titles and descriptions.
2. Use long-tail keywords.
Long-tail keywords refer to longer, more specific keywords that can more accurately describe the details and features of the product. Sellers can find these long-tail keywords in competitive analysis and use them in product descriptions.
3. Understand the competition.
When querying keywords, sellers need to understand the search volume and competition of the keywords in order to choose appropriate keywords. You can use the Amazon Search Term Tool or third-party tools to analyze search volume and competition for your keywords.
4. Update keywords regularly.
As market conditions change, the popularity and competition of keywords will also continue to change. Therefore, sellers should update keywords regularly and adjust the use of keywords based on market demand and competition.
3. Things to note when using keywords.
When using keywords, sellers need to pay attention to the following points:
1. There should not be too many keywords.
Using too many keywords in product titles and descriptions will be considered “keyword stuffing” and will be punished by the Amazon platform. Therefore, sellers should choose keywords and use them moderately.
2. Keywords should be natural.
When using keywords, sellers should pay attention to the natural use of keywords and avoid repeated or irrelevant keywords. At the same time, the use of keywords must comply with grammatical and semantic specifications so that customers can easily understand product features and advantages.
3. Keywords cannot violate regulations.
Sellers need to abide by the regulations of the Amazon platform and cannot use prohibited words in product titles and descriptions.
3. Keyword query skills.
When conducting keyword searches, the following tips can help sellers find the best keywords:
1. Use long-tail keywords.
Long tail keywords refer to relatively long keyword phrases with clear meaning. Compared with single keywords, long-tail keywords are more specific, and users are more likely to use long-tail keywords when searching. Using long-tail keywords can help sellers avoid fierce competition while also better meeting user needs.
2. Use synonyms.
Synonyms are words with the same or similar meaning. When conducting keyword queries, sellers can consider using synonyms to expand the coverage of keywords to increase product exposure.
3. Pay attention to competitors.
Sellers can learn about market conditions and competition by querying competitors’ keywords. By analyzing competitors’ keywords, sellers can find advantageous keywords and avoid using the same keywords as their competitors.
4. Pay attention to user search intentions.
When conducting keyword searches, sellers need to pay attention to the user’s search intentions. The purpose of user search may be to learn about products, purchase products, or solve problems, etc. Sellers should choose corresponding keywords based on the user’s search purpose and provide relevant information on the product details page.
Summary:
Keywords are an important tool for Amazon sellers to gain exposure and increase sales. By using appropriate keywords, sellers can attract more potential buyers and increase product exposure and sales. Therefore, sellers need to use keyword search tools and pay attention to using long-tail keywords, synonyms and other techniques to choose the best keywords.