In order to run a good store on the Amazon platform, Amazon sellers will try their best to attract traffic from various channels. Let’s take a look at the 5 stages suitable for off-site traffic drainage.
1. One week after the new products are put on the shelves
Although the Amazon platform will have certain support for new products on the store, the quantity is not large, and if the seller is not sure The traffic supported by new products will most likely be suppressed by other products, so if you want to promote conversions, you need to use off-site promotion to divert traffic.
Another function of using off-site traffic is that it can be used for Amazon product evaluation. But Amazon needs to control the quantity. If the conversion rate of the entire industry reaches 20%, you’d better reach 30%, otherwise it will easily attract the attention of the Amazon platform and put you at risk.
2. When it is necessary to break through operational bottlenecks
Many Amazon merchants will encounter bottlenecks after operating their stores to a certain extent. The order volume tends to be stable, but the conversion rate begins. decline, it is even more difficult to improve product rankings. This is when the Amazon store needs to break through operational bottlenecks through off-site traffic.
3. Promotion of restocking after out of stock
Many Amazon merchants have found that when products sell too well in the store and are out of stock, it will have a negative impact on the store. . No matter how well the product performed previously, subsequent upgrades are very difficult.
This is because your competitors are constantly optimizing and seizing opportunities, so once your ranking is taken away, it will be difficult to win back. Therefore, off-site promotion is needed to promote store data and help rush purchase rankings.
4. The end of the product life cycle
Every product has its own life cycle. When a product reaches a certain level, it will inevitably begin to decline. At this time , Amazon merchants need to use off-site promotions. Clear out excess inventory that cannot be sold.
5. Inventory clearing stage
Every store will have excess inventory to clear. At this time, using off-site promotion methods is a good way to promote quick product transactions.
There are five stages suitable for Amazon off-site promotion. I hope it can help sellers.