Everyone who does e-commerce knows that if a store wants to sell something, people must be able to see its products. If they want others to see their products, the store must have traffic. Therefore, how to get more traffic has become the daily thinking content of e-commerce people. Today, we bring several super effective ways to obtain traffic for cross-border e-commerce sellers!
1. Natural search.
Natural search traffic actually improves rankings through on-site SEO. There are many dimensions to on-site SEO, such as choosing appropriate keywords, keyword layout, keyword density, etc.
It should be noted that novices must choose keywords suitable for their products when selecting words, and cannot blindly follow words that are too popular.
2. Advertisement search.
The most common ones are PPC advertising and CPC advertising. Ads can rank quickly, but they can also burn money quickly. If the keyword settings are not accurate, you will waste time and may bring a lot of invalid traffic. You need to pay for this invalid traffic.
There are several points to pay attention to when searching for advertisements: high-priced accurate words and low-priced attracting words; hot words should be long-tailed and core words should be accurate.
3. Related traffic.
Relevant traffic is actually system recommendation, and the core is big data. It will remember the preferences of each user to effectively recommend to users. For example, if you buy a toothbrush, you will buy toothpaste, and if you buy shoes, you will buy socks.
Relevant traffic portals mainly include similar projects, similar purchases, frequent purchases, and what products customers need to purchase.
4. Deal traffic.
Deal traffic is a battleground for Amazon sellers. This part of the traffic is very considerable. If used properly, a hot product will appear in a few minutes.
The above is the method introduced to sellers to obtain traffic. Common channels for obtaining deal traffic include early traffic from promotion days, flash sales, clearances, and Amazon Prime Days. It is difficult for Amazon novices to obtain this traffic. They usually find Amazon promotion service providers to operate on their behalf, but the operation results are often unsatisfactory.