If cross-border sellers want to operate an independent foreign trade station, the sellers must promote it. Independent website sellers know that Google bidding is pay-per-click advertising. Google advertising has become one of the preferred ways for independent website sellers to promote their products. Let’s share with sellers what are the advantages of independent website sellers placing Google ads?
Independent website sellers all know that the search results displayed by standard advertising words that appear when searching on Google are paid to display.
To use keywords to set up display ads, you need to add multiple keywords. In addition to adding keywords, you can also add keywords from related websites, add keywords from competitors or peers, and enter related product and service keywords. Users trigger display ads in the form of pictures, videos, etc. to achieve marketing effects.
Improve ROI. Users only pay when they click or make a purchase, making every expense worthwhile.
Users who have any interest or purchase intention in such products are researching or actively considering purchasing the service or product, and are therefore more likely to achieve conversion from Google ads.
Users who search Google for keywords on any of these campaigns on Google Products and Services will be directed to the cross-border seller’s website. In other campaigns, these terms will be used as interest or purchase intent.
Inquiries or orders usually increase significantly within about a week.
Compared with Google search ads, advertisers can run Google display ads at a lower cost to gain more potential customers.
It is easy to operate and it is also very simple to create Google Ads. You only need to upload advertising materials and smart ads can help complete the delivery. Google display advertising has great advantages. Foreign trade independent website sellers place advertisements on users’ favorite websites or applications to promote their brand image, build brand awareness, and increase sales.
The above are the advantages of running Google ads shared with independent website sellers. I hope it will be helpful for sellers to open a store. Lianlian Cross-Border Payment uses professional and considerate services to allow users to conduct cross-border business with peace of mind and confidence, helping more users to bring excellent products and services to the global market in a more efficient manner for better operations.