For AliExpress merchants, the December promotion activities are very critical. How should merchants do a good job in AliExpress’s December event themed promotion? If you are a novice seller, don’t worry if the traffic obtained during the promotion is not ideal. As long as you strictly follow the requirements, you will get very considerable sales.
The AliExpress platform has launched four major promotional methods for the December event theme: limited discounts, coupons, full discounts and discount activities. Merchants can refer to several suggestions when setting up the above activities.
1. Before the event starts, let customers receive coupons before ordering. This is a very intuitive incentive and is suitable for new customers of the store.
2. Stabilize the stickiness of old customers. We must know that a stable customer source is crucial for merchants. Discount notifications can be sent to old customers to increase product sales.
3. Attract new customers. For customers who get coupons, they will stay in your store for a longer time and look for suitable items to use the coupons. , thereby greatly increasing the visibility in the store. “Full discount” can encourage consumers to buy more items. At first, customers only plan to buy 80 US dollars of things, but when they find that there is a discount of 100 US dollars in their account, they usually choose to make up the full discount, thus increasing the price. Volume. When the number of customers is the same, increasing the price of the product is equivalent to increasing sales.
4. When doing AliExpress, “whole-store discount” is a good December promotion method. Merchants do not need to register in advance to participate in this activity. , can be used freely, and buyers can use different discounts according to the category of the item.
For AliExpress sellers, you can also use the tool “Data Aspect” for data analysis. Business analysis and information analysis can be carried out using Data Aspect. Merchants can intuitively see the number of visitors to the store during a certain period of time (exposure, number of views, number of website visitors, number of inquiring users), number of transactions (purchase quantity, order quantity, amount paid, unit price) and visitors’ Geographical distribution. And you can see the comparison of seven-day turnover, conversions and number of visitors among similar merchants in the industry.
The above has given sellers a good answer on how to carry out the AliExpress December event themed promotion. I believe it can bring some help to all sellers.