I believe all sellers know the importance of Amazon Brand Registration. Brand registration can not only improve the display rate of products, but also effectively prevent sales and product infringement. Therefore, capable sellers have already completed brand registration. So how does Amazon Brand Registry work?
1. What is brand registration?
For sellers, brand is a shortcut to gain familiarity and trust from consumers. If consumers can trust the brand, this will be a long-term virtuous cycle, which will not only gain the trust and support of more consumers, but also be very sustainable for the development of the company. Amazon Brand Records are a layer of protection for brand owners. With Amazon Brand Records, you can better protect your brand on the platform.
2. Advantages of brand registration.
In terms of operational stability, brand records can protect the security of the seller’s own brand and prevent malicious sales and infringement; from the perspective of operational models, brand records can bring many tools and benefits.
3. The application steps are as follows.
1. Submit the application.
Select a product category and enter a brand name. You can choose more product categories and select categories, then you can avoid UPC categories. After selecting a category and filling in your brand name, click Check Eligibility.
2. Submit the certificate.
Click to continue submitting the certificate.
3. Provide a letter of certification.
In the step of providing a certification letter, if it is an authorized trademark and a certification letter issued by the brand owner can be provided, select Yes, fill it out and upload it.
If you cannot provide a certification letter, please select No, fill in the productitle and upload the product image.
Finally, click Submit and Amazon will respond the same day. After the exemption is approved, UPC can upload products in the application category for free. But it is only valid for three months, that is, after three months, if you want to exempt a certain category of UPC, you still need to follow the same steps (ASINs that are exempt from UPC will not be affected after expiration).
If the registration fails, it will be rejected directly.
Many times when applying for brand registration, you have obviously prepared all the information in accordance with Amazon’s requirements, but are directly rejected by Amazon for unknown reasons. At this time, do not hesitate or blindly submit your application again. Respond directly to the case, ask Amazon why it rejected your brand registration application, and ask Amazon to tell you the reason.
Amazon will reply with specific reasons, usually one of the situations described in the second point above. If you take the right medicine, you will eventually succeed.
The above is the entire content of Amazon brand registration. I hope it will be helpful to sellers when opening a store. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.