In 2012, my country’s total trade volume surpassed that of the United States for the first time, ranking first in the world. Among them, cross-border e-commerce trade is growing more rapidly and has become a new driving force for future trade development. The “2014 China E-commerce Market Data Monitoring Report” shows that the scale of my country’s cross-border e-commerce transactions reached 42 trillion yuan in 2014. It increased by 35.48% year-on-year, with exports accounting for 85.4% and imports accounting for 14.6%. my country has more than 5,000 cross-border e-commerce platform companies, and there are more than 200,000 companies carrying out cross-border e-commerce.
According to the estimates of the Ministry of Commerce, the transaction scale of my country’s cross-border e-commerce will grow to 65 trillion yuan by 2016, accounting for 19% of the entire foreign exchange scale, and the average growth rate is nearly 30%. According to estimates by iResearch, by 2017, the transaction size of my country’s cross-border e-commerce will reach 8 trillion yuan, with an average growth rate of 26%. It can be seen that my country’s cross-border e-commerce industry is in a period of rapid development. Although cross-border e-commerce is gradually rising, and the government has also introduced many encouraging and supporting policies, for merchants engaged in import and export business, if they want to truly operate cross-border e-commerce well, they cannot do without the support of the following four e-commerce platforms System,
E-commerce platform
Building an e-commerce platform for cross-border trade is the first step in developing cross-border e-commerce. You can open an online store through the following two methods: (1) Use third-party platforms such as Tmall International. The advantages are high visibility, rich categories, and large traffic; the disadvantage is the high cost of opening a store. For example, the overseas flagship store of Yamamoto Korean Herbal Medicine, which specializes in ginger black tea, and the overseas flagship store of Miss Hana, which specializes in lip makeup. (2) The advantage of merchants building their own platforms is that merchants can operate flexibly and autonomously according to their own conditions; the disadvantage is that in the early stages of project investment, it requires a certain amount of investment and strong technical and logistics capabilities, and the introduction of external traffic also has a lot of problems. Great difficulty. No matter which of the above platforms is used, the selected platform must have two points: first, it must be recognized by the customs inspection or realize system docking with the customs and national inspection; second, the platform must have the functions of online shopping, accepting orders and payment, and It can be connected with customs and logistics platforms in real time to realize data exchange. ◆Logistics platform According to the customs regulatory requirements of “three independent push orders”, in order to achieve cross-border e-commerce import customs clearance, the e-commerce platform must be integrated with the logistics platform. It can be seen that logistics platforms play a vital role in cross-border e-commerce. In B2B2C (an e-commerce online shopping model), the role of B in the middle is to act as an agent and accept supervision, rather than being the second party or domestic undertaker of trade. In fact, the B in the middle of B2B2C refers to the logistics platform. It has three functions: one is to receive orders from the e-commerce platform, the other is to generate waybills, and the third is to push them to customs and inspection. Since it is a logistics platform, its operating entities are logistics companies that meet customs inspection requirements, as well as bonded warehouses for temporary storage of goods, a B2B2C customs declaration system that is connected to the customs inspection system, and other supporting parts. In a narrow sense, because of the existence of the important part of the bonded warehouse, the logistics platform here is equivalent to a customs declaration system, so this model is also called bonded warehouse import. In fact, this platform has not yet formed a complete logistics system. It needs to be connected with international transportation and overseas transshipment warehouses forward, and it needs to be connected with domestic express delivery backward. For example, Xinyi Technology Logistics (a professional third-party e-commerce warehousing and logistics company) implements a two-step strategy in logistics and distribution: ★After signing the agreement with Xinyi Technology Logistics, the merchant is fully responsible for the organization and transportation of overseas goods until it enters the heart. Ipoh Tax Warehouse; ★The goods entering the bonded warehouse are completely managed by Xinyi Technology Logistics. Once an order is received, it will be shipped from the bonded warehouse according to the order requirements. In addition, Xinyi Technology Logistics also provides merchants with a series of services: warehousing, online collection and payment, online promotion, shopping cart website building, supply distribution, global logistics and channel management software. ◆Payment platform Cross-border e-commerce obviously has more “outbound” function than domestic e-commerce, and the realization of this function must rely on payment institutions with Internet cross-border payment licenses. Personal consumption orders must also be supervised by the e-commerce platform to verify their authenticity before the payment function can be implemented. During the payment process, the payment platform will generate corresponding payment information, and finally the payment platform will independently push the payment information to the customs . It can be seen that the payment platform is an important component for receiving consumer orders, generating payment information, and connecting with the customs inspection system. As an important part of the e-commerce platform to realize the payment function, the payment platform plays a vital role in market development. The payment platform must meet the following two conditions: first, it should comply with the payment habits of consumers; second, it should comply with the regulatory requirements of customs inspection. At present, many payment institutions, such as Alipay, UnionPay, Tenpay, Tonglian, Huifu, Yibao Pay, etc., have opened cross-border payment functions after obtaining qualifications, providing consumers with more payment options. When cross-border e-commerce implements payment docking, it must first choose a suitable and formal payment institution to sign a contract with it; secondly, install a payment platform (the payment platform module has been connected with the customs system); finally, process orders and Complete the functions of collecting payments and pushing payment information to customs. In addition, the payment information pushed independently by the payment platform to the customs must go through the three checks set by the customs – order, waybill, and payment information. After verification, it can pass customs clearance. ◆Government Affairs Platform/Service Platform Like traditional foreign trade, cross-border e-commerce must also have the support of the four departments of “customs, inspection, taxation and remittance”. The cross-border e-commerce government affairs platform is equivalent to a platform for cross-border e-commerce government affairs. In theory, it needs to connect with the four departments of customs, inspection, taxation and remittance, and is subject to strict supervision during the operation of the system. In fact, currently, Only the customs and inspection departments are operating. People usually regard the cross-border e-commerce government platform as a systematic platform that provides convenient services for import and export customs clearance of foreign trade enterprises. The platform is managed and supervised by the customs and the national inspection department. On the cross-border e-commerce customs clearance service platform, the “three orders comparison” method is used to supervise the customs clearance of goods. Only after ensuring that the data in the “three orders” are correct can the goods be released. The “three orders” here specifically refer to: the customs declaration form provided by the e-commerce company, the payment list provided by the payment company, and the logistics waybill provided by the logistics company. In the future, the cross-border e-commerce government affairs department will also connect with the supervision and statistics system platform of government departments to facilitate the establishment of information between local government departments, and secondly, to provide convenience for enterprises to conduct information inquiries. The service process includes a series of functions, such as inspection and quarantine, payment and settlement, tax refund, etc. Therefore, the cross-border e-commerce comprehensive service platform is comprehensive in that it integrates finance, logistics, customs clearance, foreign exchange and other services to provide one-stop services for cross-border merchants.