◆Overseas brand merchants: Cooperate, explore, wait and see, and balance. In order to safeguard their own interests, overseas first-tier brand merchants often do not choose to cooperate with domestic cross-border e-commerce platforms. On the one hand, this is to ensure the stability of its offline and online sales system; on the other hand, it is to prevent its brand image from being damaged. For example, Kao once warned a certain domestic platform in order to protect its brand image. However, as China, a huge economy, begins to rise, some brands have also begun to try to cooperate with domestic cross-border e-commerce.
For overseas small brand merchants, they will be more inclined to choose to cooperate with domestic cross-border e-commerce. At present, the domestic market demand is so huge, and these small and medium-sized brands usually do not have offline stores in China, so they do not have to worry about affecting their own sales system, and the cooperation methods are more diversified. ◆Logistics supply chain service providers: Taking advantage of the “market”, front-end logistics supply chain service providers generally have rich experience in cross-border trade, supply chain services, logistics operations, etc. When the cross-border e-commerce industry is approaching, , and under the dual influence of a strong sense of crisis and huge opportunities, they began to use their own advantages to deploy overseas markets. For example, SF Express has begun to improve its overseas cross-border e-commerce logistics system. ◆Domestic e-commerce giants: maintain their original status and strive for a larger market. In addition to consolidating their local market share, domestic e-commerce giants are also actively exploring overseas markets, such as Alibaba, JD.com, Vipshop, Yihaodian, and Jumei. Youpin, Mogujie, etc. have begun to use their advantages to expand into overseas markets. User flow, funds, overseas business expansion, logistics system, and supply stability are the basic elements that cross-border e-commerce companies must have to succeed. Even if these e-commerce giants can dominate the country, the development of cross-border e-commerce still needs to establish an overall A highly capable cross-border business team is required to develop overseas markets. In this regard, e-commerce giants may not have an advantage over a start-up company. Supply chain issues are undoubtedly a major pain point in the development of the domestic cross-border e-commerce industry. To solve this problem, only financial support is not enough. It also requires major merchants to innovate in business models. When domestic e-commerce giants develop cross-border business, they must maintain a balance with their original businesses. Improper handling of this issue will damage the unity among employees, trigger various conflicts, and is not conducive to the development of the company. Cross-border e-commerce has a particularly important demand for comprehensive talents, but the cultivation of talents requires a certain period of time. Domestic cross-border e-commerce companies are still in their infancy, and the talent gap between major merchants has not yet widened. This It also leaves enough room for development for domestic start-up companies. After all, for a huge market that will reach trillions in a few years, it cannot be digested by just a few e-commerce giants. ◆Startup companies: Survive in the melee Domestic cross-border e-commerce has always had small-scale price wars since its emergence. However, after the Shenshang giant joined the competition, the price war has become increasingly fierce, causing some start-up companies with insufficient financial strength to face huge challenges. existential crisis. However, this has also prompted some startups to start changing their operating models to develop diversified and differentiated competition with e-commerce giants, which is also a good thing for the entire cross-border e-commerce industry. ◆Traditional retailers: Transformation has become inevitable. After the rise of e-commerce, the sales performance of traditional retailers has suffered a serious blow. In 2014, China’s e-commerce transaction volume exceeded 13 trillion yuan, a year-on-year increase of more than 30%, of which the online retail market transaction volume reached 2.8 trillion yuan, a year-on-year increase of nearly 50%. Sales of traditional retailers have declined one after another, with 16 of the 29 retailers listed on the A-share market reporting results. Under increasing pressure, traditional retailers have begun to transform into 020. As a result, merchants have begun to deploy cross-border e-commerce with the help of their rich experience in operations. After all, under the tumult, the probability of success can be greatly improved. ◆Small and medium-sized micro-businesses: Profitability is worrying, and they have settled on the platform. The small and medium-sized micro-businesses here mainly refer to overseas buyers, purchasing agents in friend circles, and small and medium-sized merchants. After the addition of e-commerce giants, the profit margins of these small and medium-sized businesses have been severely compressed, and they are facing serious survival problems. Under the pressure of survival, small, medium and micro businesses have chosen to join large platforms and rely on platform resources to expand product sales. ◆Consumers: Improved awareness drives market growth. A study released by iResearch Consulting shows that among domestic online shopping users in 2014, only 15.3% had made cross-border online shopping. There is still a huge potential for cross-border e-commerce. market. Judging from the composition of cross-border online shopping users, those born in the 1980s and 1990s, represented by maternal and infant products, account for some of the users. The rest of the users are mostly business, tourism, returnees and other groups who have experienced going abroad. Their cross-border online shopping not only satisfies their own In addition to the demand, it also drives relatives and friends to consume overseas products. At present, domestic cross-border e-commerce companies have not yet formed a brand that is widely recognized by consumers. What consumers need is high-quality, low-price, convenient, efficient, and complete after-sales merchants. Companies that can meet consumer needs will Form a good word-of-mouth effect in the market and be the first to win the recognition of consumers. The domestic e-commerce landscape has basically taken shape, and it will be very difficult for other merchants to enter this field. The rise of cross-border e-commerce will be a major opportunity for some start-up companies. The e-commerce industry will undergo a reshuffle under the cross-border e-commerce trend. Small and medium-sized businesses that can carry out innovative development may not be unable to fight the price wars of e-commerce giants. Only time will tell the answer to who will win. The addition of e-commerce giants, small and medium-sized merchants, startups and other players will promote the development and improvement of the domestic cross-border e-commerce industry, gradually complete the industrial structure adjustment of the domestic retail industry in the mobile Internet era, and thereby promote the direction of China’s economy. Center stage of the world.