Nowadays, e-commerce in Southeast Asia is developing rapidly. Shopee is one of the leading e-commerce platforms in Southeast Asia. Many small partners also want to open stores on Shopee. However, for novice sellers on the new platform, they don’t know which categories are easy to sell on Shopee. , here I would like to share with you how exactly Shopee sellers should choose products?
Such as 3C electronics, women’s clothing, maternal and infant, household appliances, fashion jewelry, etc., these are all popular categories on e-commerce platforms. Hot sales mean that there are a large number of products on the platform, which means that there will be Many companies compete. Some other niche categories require businesses to explore because there are few competitors. Although the overall market of the platform is not very large, the profit margin is also very large.
How to choose Shopee products?
1. Follow popular products
In other words, sellers can view popular products and categories on the platform, which is a good guarantee of the market and demand for current products. Or sellers can also sell related products to reduce product homogeneity.
2. Google Trends
In Google Trends, sellers can see the trends of some keywords in specific areas to help sellers make better judgments.
3. Platform market weekly report
Shopee will regularly provide weekly reports to sellers within a certain period of time to help sellers better understand local people’s preferences and product search popularity.
4. Search the search bar
In the Shopee backend, sellers search for products on the product display page and click on hot sales. In addition to the first row of advertised products, sellers can also see currently popular styles.
5. Third-party data software
View data on Shopee’s best-selling products, soaring products and other data through third-party software.
6. Similar platforms
Lazada, Amazon, and eBay platforms can be used as references for product selection.
7. Look at social platforms
Look for current hot topics and popular concerns through Facebook, Tik Tok, ins, etc.
Nowadays, when sellers make product selections, experience is one thing, and good data analysis is also very critical. Using data analysis to analyze popular products in the current industry is very helpful to the success of product selection.
Shopee sellers can also go to Facebook, YouTube and other social platforms to get product selection ideas. There are many popular products in overseas social software.
Finally, it is recommended that Shopee sellers not just rely on their own subjective feelings to blindly choose products when choosing products. Sellers must understand the market conditions and needs in Southeast Asia from multiple aspects and plan their stores according to their own circumstances, so that sellers can open stores faster. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.