The first step is to log in to the Shopify backend, click the “Products” → “All Products” button, and then click the “Add Product” button.
The second step is to give the product a name when putting it on the shelves, and then fill in a description of the product.
It should be noted that when operating a Shopify independent station, one or two core keywords of the product should be reflected in the title and description, which is beneficial to search engine optimization. I recommend new sellers to use GoogleKeyword Planner to research keywords first. In addition, the title also needs to reflect the biggest feature or selling point of the product. It is also best to write one or two points, not too many, and not too mediocre.
In addition, the length of the title must be controlled, especially for sellers using the dropshipping model. Remember not to directly “transport” product titles from platforms such as Amazon and AliExpress to the Shopify independent station. The operation method of platform stores is completely different from that of independent stations. Simply put, the title of a Shopify standalone website needs to be concise and short.
At the same time, you cannot directly “move” the description on the platform. In the description, you need to fill in more relevant keywords. Unlike the title, there is no limit to the number of keywords described. The more the better, the purpose is to increase the chance of the product landing page being discovered by search engines.
In addition, you can also insert some trust-enhancing icons, security certifications, etc. Guaranteed safe checkout is an icon that guarantees safe payment.
It should be reminded that after editing the title and description, you must preview it repeatedly on the mobile phone to confirm the actual effect that customers see. Because most of the customers who shop on the Shopify independent website do so on the mobile phone, the user experience on the mobile phone is very important.
The third step is to upload product images. Click the “Add File” button in the “Media” selection to upload locally produced product images.
It needs to be emphasized that alternative text (ALT) must be added to each image to help search engine optimization.
Another note is that no other brands or store names should appear on the picture. Some sellers directly “move” product images on the platform. Pictures are copyrighted and cannot use other people’s logos. New sellers must pay attention to this.
In addition, it is best to upload product pictures in jpg format. Jpg format and high-quality pictures give customers a better experience. It is recommended that the size of a single image file be controlled within 50KB and the number be controlled within 10 images. I recommend a lossless image compression tool called TinyPNG.
The fourth step is to set product pricing. Under normal circumstances, I suggest that the cost price is 1/3 of the price, and the original price (price before discount) is 1.5 times the sales price (discount price, that is, the price in the picture), without tax. In other words, if the cost price of a product is $5 (its own cost plus logistics fees), then the price (discounted price) is set at $15, and the original price is set at $2.50, and no tax is charged.
Of course, product prices need to consider various factors, such as competition situation, promotion costs, etc. You need to consider them comprehensively. In the cost price in the Shopify backend (note: your customers cannot see the cost price, it can only be seen in the Shopify backend), you can fill in the sum of the product’s own cost and logistics fee. For example, the product’s own cost is US$5. The logistics fee is US$5, so fill in US$10 here. Please note: The cost price is not required, which means you don’t have to fill it in. If you fill in the cost price, the advantage is that the Shopify backend will automatically calculate the profit margin and profit of this product.
What needs to be reminded is that when many new sellers use Facebook ads to attract traffic, they will say in their ads that products are 30% off or 10% off, or other excessive discounts. Since Facebook’s advertising policies are generally tightening, this ad is likely to be judged by Facebook as an ad that defrauds customers, resulting in the advertising account and Business Management Platform (BM) account being banned.
The fifth step is to set up inventory. You only need to fill in a number in the “Available” text box in the “Quantity” selection. I usually fill in 1000 or 10000. In principle, any integer larger than 0 is acceptable, so that the Shopify system knows that this product is in stock. .
The sixth step is to set up shipping. There is basically no need to modify or fill in this section. What needs to be reminded here is that it is recommended not to write the content of the “Weight” text box. It is better to set the shipping fee to charge the shipping fee based on the order amount.
The seventh step is to set multiple attributes. Once you check the “This product has multiple options, such as different sizes or colors” checkbox, the Shopify system will ask you to fill in the specific options, which can be Size, Color, or Any options for customization. For example, for a marble iPhone case, you can set iPhone 12, iPhone 11, iPhone XR and other models as options.
The eighth step is search engine optimization. After clicking the “Edit Website SEO” button, you can see that the system requires you to fill in the product title and description again. Different from the product title and description above, the title and description here have a word limit, and the ones that appear here The content will be the content of this product landing page in the search engine rankings. There are two ways to fill in this content: one is to “transfer” the product title and description above, and for the description part, only extract the text and reduce the number of words to within the limit of 320 words; the other is This can be filled in by installing a search engine optimization plugin.
Step 9: After completing the above steps and there are no problems with the preview, the product will be officially launched. You need to switch the product status from draft to active in the “Product Status” selection, so that customers can see this product in the front desk of the hopry independent station. Otherwise, only people who can log in to the Sop backend (the seller himself) can see this product.
Finally, let’s introduce the operation of batch uploading products. One is to copy, click the “Copy” button in the upper right corner of a product editing page. This copying method is very suitable for batch uploading of similar products, and only requires simple changes.
The other is to click the “Import” and “Export” buttons in the “Products” selection. The “Import” button currently only supports batch uploading files in CSV format. To put it simply, if you want to copy the products of Shopify independent station 1 to Shopify independent station 2, you can first export all the products of Shopify independent station 1 to CSV format files, and then copy them from Shopify independent station 2 to Shopify independent station 2. Import the CSV format file exported in Station 1.