API is the abbreviation of Application Programming Interface, and the Chinese translation is application programming interface. On the Amazon platform, APIs can be used to build application modules needed by sellers to facilitate sellers’ daily operations and sales.
So on the Amazon platform, a major use of the API is to establish an application module for sellers’ advertising promotion, thereby creating a unified seller’s advertising promotion platform. This function can not only quickly access the seller’s sales data, but also analyze consumers’ attitudes and opinions towards advertising, and easily implement data analysis and adjust operational strategies.
The API of the Amazon platform is based on the promotion of products and the interaction between Toutiao consumers and Toutiao search ads. Through the API, Amazon platform sellers can customize, edit and set product advertising promotion and headline search ads, and can establish an interactive platform with consumers. Then sellers on the Amazon platform should also abide by the rules of the platform when using API program editing. The following is an introduction to the API rules of the Amazon platform.
First of all, the Amazon platform allows sellers to use APIs to build the applications they need to manage products and promote advertising. For example, sellers can use the API to create new campaign models.
Secondly, when setting up a new advertising campaign, if the seller chooses the manual targeted advertising mode, he needs to set the keywords of the product. And it must be set through the API system. Using the API, you can not only set the keywords of the product, but also pause and resume the keywords, set the broad matching vocabulary of the keywords, precise matching vocabulary or reverse matching vocabulary, etc.
In addition, sellers can use the API to select specific products and promote them to consumers. At the same time, sellers can also access their product sales data through the API.
Finally, sellers also need to note that the API of the Amazon platform currently cannot directly manage product search ads. Currently, statistical reporting is only available for advertisements searched by consumers’ headlines. In addition, products cannot be directly searched through the API, and the ASIN code of the product must be used.
To sum up, Amazon API is of great help to platform sellers in advertising promotion. Sellers can effectively use the API function and should also comply with the relevant regulations of the API.