1. The principle of selecting products through AliExpress
AliExpress is a cross-border e-commerce platform built by Alibaba for the international market. It is called the “international version” by sellers. Taobao”. AliExpress targets overseas customers, guarantees transactions through the platform, and uses international logistics channels for transportation and delivery. It is the third largest English-language online shopping website in the world.
From my experience of running a Shopify independent website, the sellers on AliExpress are basically Chinese sellers. AliExpress customers are divided into two categories. One is B-end customers, such as intermediaries with physical stores offline. They buy goods on AliExpress. For them, AliExpress is equivalent to Yiwu online. Small product wholesale city, for example, is an independent seller; the other type is C-end customers, mainly customers from Russia, Ukraine, Brazil and other countries, as well as some customers from developed countries in Europe and the United States. It can be seen that you can use AliExpress data to know which product has the most orders, the order volume, the product quality (by reading reviews), etc. Selecting products from AliExpress is equivalent to selecting products from the source of goods and suppliers, which has great practical value.
2. The process of selecting products through AliExpress
First, open the official website of AliExpress.
Then enter the product keywords you want to know about in the search box. For example, enter “iPhone case”.
Click the “Sort by” order,” button in the search results to sort the search results by sales volume.
Start with the product that ranks No. 1 in terms of sales, and pay special attention to products with a total sales volume of at least 200 units and a score of 4.6 or above. Small accessories such as mobile phone cases have strong purchase demand. Especially for girls, a mobile phone may have several or even ten phone cases. I found that many mobile phone cases win by design. The phone case I found has a special function to prevent the phone from getting wet while swimming.
Open this product page, check customer reviews, check whether the product page has high-quality pictures and video materials, and how the seller charges shipping costs.
If you think this product is OK. To test, you still need to use multiple keyword searches on AliExpress (taking waterproof phone case as an example, you can search with different keywords such as waterproof phone case. swim phone case) to check the sales of the same product on AliExpress. To do this, it mainly depends on the competitive situation of independent sellers. If there are more than 10 sellers of this product, and the sellers with high sales volume have tens of thousands of orders, then I do not recommend that new sellers choose this product. product. If there are only a few sellers selling this product, and the highest sales volume is only a few hundred or a few thousand orders, then the new seller can try it.