For some sellers who lack product selection experience and do not have advantages in capital or external resources, rational use of some experience summaries, data analysis and third-party support software to select products can reduce the cost to a certain extent. Product selection risk.
1. On-site tools
The Amazon platform has provided sellers with some good product selection tools. If you make good use of them, it is not difficult to create hot-selling products. .
(1)Amazon Best Sellers
When you open any Listing on Amazon, there will be a “Best SellersRank” (BSR) in the “Productinformation” on the product details page. , bestseller list).
Click the “See Top 100” hyperlink in the BSR ranking to view the top 100 best-selling Listings in the category of the current product.
If sellers can carefully sort out and research the products included in these Listings, and comprehensively consider their current funds, resources and other factors, they can basically evaluate whether they have the ability to operate. The likelihood of hot selling items on these platforms.
(2) “New Releases” (hot new products), “Movers & Shakers” (fastest rising), “Most Wished For” (most wish folders added)
Yes of sellers feel that although the products in the Top 100 Best Sellers have good sales, they are also the focus of many sellers. The competition is also very fierce. Some Listings even have factors such as the right time and location to become the Best Sellers. However, the current competition If the environment changes, you may not be able to succeed in the fierce competition.
For sellers with similar ideas, you can also pay attention to “New Releases” (new products hot sales) “Movers & Shakers” (fastest rising) “Most WishedFor” (add wishes) in the middle of the Top 100Best Sellers page Clip the most) column.
Compared with the Best Sellers column, these categories receive less attention, but they also represent the sales status, user needs and sales trends on the platform to varying degrees.
“New Releases” (New Products Hot Selling) displays Amazon’s “new star” products, that is, products that have been on the shelves for a short time but are rising rapidly in rankings, as shown in the figure below. Compared with those products on the best-selling list that are highly competitive and difficult to catch up with, the products on this list may be more worthy of sellers to quickly take action and compete for the top. On this page, each product will have a green arrow, indicating the rate at which the product’s popularity increases. According to the instructions of these arrows, sellers can select some products with high potential.
The “Most Wished For” column is an important basis for helping sellers select future hot-selling items. Amazon formed this list by collecting buyer visit data. When there is information about a discount or price reduction for this product, Amazon will automatically send an email to remind the buyer and promote the transaction. If your product is on the list, or you can provide it at a more favorable price, then a slight price reduction can bring you more sales and win business opportunities.
2. Off-site tools
When selecting products, in addition to using some tools provided by the Amazon platform, you can also use third-party support software to help you select products.
(1) Google Trends
GoogleTrends is an application product launched by Google based on search log analysis. It analyzes billions of search results to tell The frequency and related statistics of a user’s search keywords being searched on Google.
From the perspective of product selection, Google Trends is an important tool to help sellers analyze the demand for the overall category and track product development trends. Sellers can track the development trend of a certain keyword on Google Trends and compare the popularity of different keywords to optimize their products and keywords.
Sellers see a favorite product on the 1688 platform or other supplier platforms, but are not sure how popular the product is on foreign platforms. In this case, they can use Google Trends for data analysis.
For example, search for the keyword “dog brush” (dog brush) in Google Trends, select the product sales area and the time range of the query.
In order to better understand the search popularity of the product, you can set a reference object for the product, such as comparing “dog brush” with “tooth brush”. “Trend over time”, you can see the search trend of these two keywords over time.
Through the market data and judgment provided by Google Trends, we can understand: the greater the search popularity of a certain product, the greater the market demand; if the search popularity of a certain product soars, it means the market The demand for this product is urgent.
(2) Jungle Scout
Use Jungle Scout to search for keyword research, you can estimate the monthly sales volume, unit price, ranking and other information of a certain product, and then estimate the sales volume of the product and profits, which can let sellers know whether a certain product is hot-selling, and ultimately determine whether this product needs to be developed. Jungle Scout has a web version and a plug-in version, which can provide sellers with services such as product discovery, product tracking, and popular product recommendations.
Sellers can use filters to filter products according to their own needs, such as price, estimated sales, ratings, seasonality, size and other dimensions, and select the best products for sale. .
After discovering the product, you can track the sales of the product and master the key indicators of the product, including the daily sales volume, inventory, product ranking, product Buy Box price, etc. The above information can be used in the best possible way. Intuitive charts are displayed. At the same time, sellers can also manually add interested competitors.
Niche Hunter in Jungle Scout allows sellers to view specialized keywords related to specific keywords and sales data of the Top 10 products under the keywords (as shown in the figure below), helping sellers discover the Amazon market Choose profitable products and avoid red ocean products.
The function of the JungleScout plug-in version is mainly to analyze and predict product sales and other data under keyword search results. When a seller browses each page of the Amazon website, the product data on that page will be arranged in the plug-in in the order in which the products are listed in the search results.
The default parameters of the plug-in include the following
·Price (price) – the price of the current Buy Box product
·Category (category) – the category of the product
·Rank (ranking) – the ranking of the product in the category;
·Sales (sales) – the predicted sales quantity in the past 30 days
·Revenue ( Revenue) – predicted sales revenue in the past 30 days
·Reviews (Comments) – the number of reviews under the Listing
·Rating (rating) – the average rating of the Listing
·Seller (seller) – the current sales method of the BuyBox seller·LQS (product page score) – evaluates the quality of the Listing based on its keywords, picture effects, product name, product description, number of reviews and review score value calculated. The higher the LQS score, the better the quality of the listing. On the other hand, if a Listing has a low LQS score but high sales, it implies that the product has a lot of room for improvement. By improving the appearance, performance, product description, etc. of the product, the seller may significantly increase the sales of the product.
(3) Unicorn Smasher
Unicorn Smasher (official website http://www.unicornsmasher.com) can provide Amazon sellers with real-time comprehensive data on product sales and accurate sales estimates. . Sellers can quickly find product pricing, rankings, ratings, and product review data.
UnicomSmasher is divided into free version and paid version. For beginners and novice sellers, you can use the free version, but experienced sellers may need to use the paid version because the paid version has more complete functions.
(4)Algopix
Algopix (official website https://algopix.com) is a free market research tool. Using this software, sellers can analyze their products around the world market sales. With the data provided by Algopix, sellers can know whether the products they want to sell have considerable sales data, and which Amazon site can get the best returns.
Register and log in to your Algopix account, and enter the detailed product name or ASIN, UPC or EAN of the product in the search box. After entering the product name, you can choose to include shipping or pricing information. The more information you select, the more accurate your product revenue forecast will be.
In addition to the several third-party product selection tools introduced above, AMZ Tracker (official website: https://wwwamztracker.com) Big Tracker (official website: http://www.bigtracker.com) is also commonly used Sellers can flexibly choose to use product selection tools. After selecting and positioning the products and preparing the goods, sellers need to upload the products to their own accounts so that buyers can search for your products and officially start Amazon operations.