Global store opening is Amazon’s official method for Chinese sellers. To open a global store, you must register in the name of the company. Global Store is just a project name of Amazon. It does not mean that you will have a name similar to Amazon’s “Global Store” after passing the review. To register an Amazon account, no matter what account it is, you need to register for each site.
1. Advantages of opening a global store
Opening a global store has the following advantages.
(1) You can apply for flash sale activities on various sites
For sellers who have opened stores around the world, as long as they meet the FBA inventory quantity, sales price and store performance requirements, you can apply through the account manager Apply to participate in the flash sale activities of various sites.
(2) There is corresponding investment manager support
There is an investment manager to guide and help the seller to complete the registration and account operation. The investment manager will inform the seller about Amazon’s pictures, titles, product descriptions and Keyword requirements. At the same time, if sellers encounter any operational problems during the operation, they can seek help from the investment manager.
(3) There is official training support to provide sellers with corresponding training courses, such as back-end operation training (single listing, batch listing, follow-up sales, order processing, customer service processing, back-end settings, report interpretation) etc.), detailed explanation of FBA on how to increase sales, latest policies, interpretation of activities, etc.
(4) High account security performance
Review warnings for account problems, with stronger security performance.
2. Disadvantages of opening a global store
The disadvantages of opening a global store are mainly reflected in the following points
(1) Application difficulties
Global The store account only accepts enterprises to settle in, and the qualification review of sellers is strict. You can’t settle in just because you want to settle in. The pass rate for a seller’s own application to open a global store is even lower than 5%. Once a seller’s own application for a global store fails, the company used to apply for a global store cannot be used to apply for a global store again.
(2) The application period is long
The registration period for a global store account is generally about one month (one month refers to agent registration.
On average The cycle time is at least 3 months if the seller applies for it himself), and the US site will be faster.
(3) Strict supervision
To operate a global store account, you must strictly abide by Amazon’s platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.
Charging standards on the Amazon platform
Amazon accounts are divided into two types: Individual (personal sales plan) and Professional (professional sales plan). Whether you are a company or an individual, you can complete account registration and start selling products through Amazon’s self-registration channel.
There is no difference in various permissions (number of traffic products on shelves, product review requirements, etc.) between accounts opened in the name of a company and those opened in the name of an individual. The main difference between the two plans is the fee structure and feature access. Taking the US market as an example, “Personal Sales Plan” accounts will be charged a per-piece fee while “Professional Sales Plan” accounts will need to pay a monthly subscription fee.
If the seller registers for the Individual Sales Plan (Individual), you can later upgrade to the Professional Sales Plan (Professional) on your own in the backend; if the seller registers for the Professional Sales Plan (Professional), you can also downgrade later. For individual sales plan (Individual). Therefore, if sellers want to sell on Amazon, even if they do not have company qualifications, they can also apply for the professional selling plan on Amazon.
The charging standards for the two sales plans are as follows:
“Professional Sales Plan” fee = monthly rent + sales commission; “Personal Sales Plan” fee = per-item fee + sales commission.
Depending on the site, the charging standards for opening a store on the Amazon platform are also different.