If the market volume of each category on AliExpress is compared to a cake, then all sellers are the ones who share this cake. If your own store gets a piece of cake, your competitors will get a smaller piece.
Based on their own strength, sellers only need to defeat opponents who are slightly stronger than themselves each time. If you are a novice seller, the opponents you need to defeat are only stores that can make a few orders every day; only when your store can make a few orders every day, you need to defeat stronger opponents, instead of thinking about defeating the big sellers on the homepage from the beginning, unless you have the capital Strong. Therefore, sellers need to find direct competitors of their products so that they can effectively defeat their competitors.
Search for a product keyword on the AliExpress front desk, and you will find anywhere from tens of thousands of competing products to hundreds of thousands of competing products. Are there really that many competitors for your product?
It does not mean that those who make the same product are competitors, nor do you need to find competitors for any product. Only by finding direct competitors for the products promoted by the store can you truly defeat your competitors.
For example, if the main product is a laptop wireless mouse priced at $6, then a $3 optical mouse is not a direct competitor because the crowd positioning is different.
Crowd positioning means that buyers often use laptops, so this group of people is likely to buy a wireless mouse. If this group of people buys a product of 3 to 5 US dollars, then a mouse of more than 10 US dollars or less than 2 US dollars is likely to be purchased. , it is very likely that they will not buy it. Crowd positioning is equivalent to portraying group portraits of people.
Therefore, the criteria for finding direct competitors are products that are close to the style, attributes, functions, etc. of the products in this store, have similar prices, and have slightly higher sales volume. According to the product data of this store, search the main product keyword wireless mouse to find direct competitors.
Assume that the price of the product in this store is about US$3.5, the product is positioned as a multi-function wireless mouse, and the product sales volume is about 200 units. Then, the store’s direct competitors’ products sell for 3 to 5 US dollars, the product is positioned as a multi-function wireless mouse, and the product sales are 300 to 500 units. Products exceeding these ranges are indirect competitors. Only by finding direct competitors of your store’s products can you use effective methods to defeat your competitors.