Shop decoration is an aspect that many novice sellers often overlook. They think that the store currently has no traffic and no one reads the homepage. They simply don’t decorate it or just add a few modules and upload a few pictures and it will be considered complete. In fact, this is a big misunderstanding. Opportunities are reserved for those who are prepared, and orders are reserved for stores that are prepared, so that buyers who enter the store can find the products they want more conveniently and quickly, thereby increasing the product conversion rate.
The functions of store decoration mainly include the following two points.
First, create a store image through clean and beautiful store decoration, allowing buyers to browse more in-store products. Just like when shopping offline, some stores with grand and neat decoration and neatly arranged products can often make buyers stop more. While leaving a good impression on buyers, they also enhance the quality and value of the products. In some stores that are poorly decorated or have dim lighting and cluttered merchandise, buyers are often reluctant to stay longer and may have a negative psychological impression of the store’s merchandise.
Second, it provides convenience for buyers entering the store homepage. Generally speaking, buyers who enter the store homepage are ready to purchase a certain product in the store. In order to reach the threshold of store marketing activities, they hope to select a product they need or like again in the store and obtain corresponding discounts. Or after the buyer browses the product on the product details page, he does not have the desire to buy it, so he goes to the store homepage again to see if there are other products that are more suitable for him. If the products are randomly placed on the store homepage and the product classification is not detailed, and buyers cannot quickly and targetedly view the products of a certain category, then they are likely to close the page and leave decisively.
The above are the two major functions of store decoration. While improving the image of the store and products, it also facilitates buyers to quickly find the products they need.