Pictures are crucial to product data. The click-through rate and conversion rate of a product are mostly determined by product pictures, so there is a saying that “being an e-commerce company is nothing more than selling pictures.” On e-commerce websites, pictures will affect buyers’ first impression of the product and determine whether the buyer is interested in clicking on the product. If the picture is not good-looking, buyers will think you are unprofessional and will naturally have no desire to click. Without clicks, there is no conversion.
Most AliExpress sellers sell their goods on wholesale platforms such as 1688, which leads to the phenomenon of multiple stores selling the same product. In addition, product images are often provided by suppliers, so it is inevitable that the main image and the details page will be the same. At this time, sellers need to use “super symbols” to design pictures to attract buyers to click and purchase the product.
Super symbols refer to the patterns and graphics that people see, the sounds they hear, and the smells they smell in their daily lives. For example, at a traffic light intersection, if the red light turns on, motor vehicles cannot pass during this period and can only pass when the green light turns on. This is a common example of super symbols in daily life.
But in common sense of brand operation, super symbols are directly related to brand identity. For example, Apple’s chewed “Apple”, Adidas’s “three stripes”, and McDonald’s “M” allow people to naturally associate with the corresponding brands and products through brand logos. Of course, super symbols are not limited to brand logos. In the process of brand operation, the coverage of super symbols is very wide.
1. Highlight the selling points of product functions
Super symbols can also be said to be super creative. Each product will have multiple selling points. Sellers can use this when designing pictures and displaying product selling points. Super symbols are used to express it; and there are various ways of expression, depending on the creativity of the seller.
The two thermal products focus on the warmth retention properties of the products when displaying their selling points. The super symbols used are flames and snowy mountains. It is very cold on the snowy mountains, and fire can bring warmth. The buyer can associate it with the picture and think that it will be very warm to wear it, thus increasing the click-through rate and conversion rate of the product.
In addition, some functional products can also use super symbols to highlight their functions. For example, it focuses on the adsorption of the hook – it can even bear the weight of an adult man, and also demonstrates the waterproof function. Because buyers are most worried about adsorption and load-bearing capacity of this type of hooks, such a display can effectively dispel buyers’ concerns in this regard.
2. Highlight the selling points of product quality
In addition to highlighting the functional selling points of the product, the super symbol can also reflect the quality of the product. The seller used image processing software to place an elephant on this folding stool to highlight the product’s quality and strong load-bearing capacity. Although the use of this super symbol is exaggerated, it can to a large extent deepen the buyer’s first impression of the product. The picture also shows that the product comes in different sizes, and highlights the portability of the product by holding the folding stool with one hand, fully embodying the product’s selling point in one picture.
The seller put a sharp knife symbol in the picture to emphasize the scratch resistance of the mobile phone film. Although mobile phones usually do not come into contact with sharp objects such as knives, they may often be placed together with relatively hard objects such as keychains and lighters. In this way, the mobile phone screen will inevitably be scratched and affect later use. The picture shows that after using this mobile phone screen protector, even a sharp knife cannot scratch the screen, let alone other objects.
The above typical cases reflect the clever use of super symbols in pictures. To create a super symbol with excellent products, sellers need to be bold and creative. If you don’t have creative inspiration, you can refer to the super symbols of other peer products, learn more and absorb more, so as to better create a super symbol unique to your own product.