AliExpress Express is one of the more difficult knowledge points to master. When many novice sellers use Express to promote store products, due to lack of experience, they may promote blindly. As a result, they often invest a lot of money but fail to achieve expectations. Effect. In order to help sellers avoid detours and waste money, the author will describe the promotion skills of through trains in detail. I hope that through the content of this section, sellers can correctly understand AliExpress through trains, truly master the promotion skills of AliExpress through trains, and become a A qualified “experienced driver”.
AliExpress Express is one of AliExpress’s paid promotion methods. It mainly promotes single products in the store. Its promotion principle is to quickly set the promoted products or multi-dimensional keywords independently. Improve product rankings to gain more exposure, and deduct fees based on the click-through rate generated. The traffic obtained is very accurate. As a boosting tool for stores to create popular products, it plays an important role in increasing product traffic and promoting conversions.
Through train is a paid promotion method, so sellers need to recharge in the through train background before they can conduct through train promotion.
Sellers can choose the recharge amount based on their actual promotion budget, and the minimum recharge amount is 200 yuan.
The promotion settings of the through train are very “free”. Sellers can “freely” set promotion information, including promotion pictures, promotion titles, promotion keywords, etc. The bid for each keyword click and the daily promotion cost can be controlled independently. All promotion settings must be very detailed, which is one of the reasons why through-train promotion is difficult to master. There are many factors that sellers have to consider when doing through-train promotion, and they also rely on the quality of product selection and product information. To put it simply, if the products promoted by the seller are not liked by buyers and not welcomed by the market, and the product’s title and main image , detail pages, shipping fees and other contents are not done well, it is difficult to promote through through trains, and the promotion effect obtained will not be ideal. Only by choosing the right products, preparing product information, and matching with correct and reasonable promotion settings can you achieve the best promotion results.
Although through trains have relatively simple promotion methods such as smart promotion, if you want to create hot products and obtain a better input-output ratio, it is recommended to use independent promotion through correct and detailed operations. , to achieve the expected promotion purpose and obtain better promotion results.
In addition to quickly increasing product exposure and creating hot sales, sellers can also test products through through trains, that is, test models. The principle is very simple, quickly improve product rankings through payment, and then gain more exposure. Under the condition of a large amount of exposure, if the product is more popular among buyers, the corresponding product’s click-through rate, add to favorites, and add to shopping cart data will be better, which means that this product can be promoted as a main product. On the contrary, if the click-through rate and collection and purchase data of a product are not good, it cannot be promoted as the main product. Testing through through trains is also one of the main methods of AliExpress through train promotion. Through periodic promotion data analysis, it is judged whether the product can be promoted, thereby reducing the risk of later promotion.
Through-train is a promotion method that is gradual and requires long-term persistence. Each product and set keywords have corresponding “promotion weights.” If the seller decides to use through-train promotion, he needs to prepare a promotion budget. The minimum promotion limit is 30 yuan per day. The promotion limit can be adjusted comprehensively through the number of promoted products, promotion methods, and keyword bids. The budget is completely controllable. However, if you “fish for three days and dry the net for two days”, you will often not get good promotion results. The through train can be said to be a “double-edged sword”. If used well, it can help sellers quickly create hot products and achieve the expected promotion effect. However, if used improperly, it is easy to “injure yourself” and investment in large amounts of money will fail to achieve the expected results. Through-train promotion is not a must-do in store operation and promotion. Many well-run stores do not use through-train to promote products. As far as AliExpress is concerned at present, it is very easy to place an order as long as you select the product and prepare the product layout and product information.