To do email marketing well, you need to do a good job in all aspects. Generally speaking, the email marketing process includes the following five steps.
1. Create a user database
The user database is the basis for efficient email marketing in the later period. The more accurate the user database, the better the subsequent email marketing effect will be. The user’s email address can be obtained through the member information system, purchasing user information, information lottery, etc., to form an email marketing database.
2. Filter the email marketing database
Optimize and filter the created database according to the purpose of email marketing, and classify the database by region, age, gender, hobbies, etc., the more detailed the classification The better.
3. Design the content of the email
According to the established email marketing target group, set up reasonable email content, including email title, content settings, layout, color matching, etc. The closer the content is to the target group, the better.
4. Email delivery
In order to ensure the accuracy and arrival rate of email delivery and the ease of collecting relevant reference data in the later stage, select a high-quality EDM marketing service provider for email delivery. .
5. Later optimization
Optimize emails based on data such as arrival rate, open rate and other information, including whether user information needs to be deleted, whether to change service providers, email content optimization, etc. , to improve the efficiency of email marketing.