Competition among social platform markets is currently very fierce, and various online social service platforms are constantly emerging. As a famous social networking site in the United States, in order to achieve better publicity expectations, Facebook cooperates with more excellent media around the world to provide more precise advertising to a wider user group. Among the many advertising placements on Facebook, there are many advertising techniques and experiences that we can learn from.
The first point is that before Facebook launches ads, it will clarify the purpose of advertising and use this to formulate appropriate delivery strategies.
More advertising is not always better. Excessive advertising not only leads to a large funding gap, but also easily causes visual fatigue. Therefore, before placing an advertisement, it is key to clarify the purpose and find the target. Then you can select the ad campaigns that are most consistent with your goals and most similar to your expectations, and deliver them in the most matching advertising method. Through strategic advertising, Facebook can not only understand the pursuit of user groups, but also convert more potential customers, achieving multiple goals with one stone.
Second, complementary text and images can make the ads more outstanding.
As for the text and images of advertisements, Facebook has given official suggestions. First of all, the number of words in the advertisements can only be 135 at most. Although there are certain restrictions on the number of words, concise and direct sentences are often more convincing, more attractive to the audience, and more powerful. Furthermore, in advertising, the choice of pictures is very critical and must be eye-catching enough. When choosing pictures, you can choose close-ups of people’s faces or natural scenery, but they must complement the main color of the advertising theme. For example, Facebook’s main color is blue, and they usually choose warm colors such as red and yellow to set off and create contrast.
Third, the composition of various forms of advertising is more conducive to publicity effects.
In the early stages of advertising, advertisers can try different forms of advertising, and after comparing the effects, choose the form with the greatest traffic draw for promotion. Facebook is very diversified in terms of advertising, from the simplest boosted posts to more innovative 3D photos, voice ads and live game services, etc., all of which provide more creativity and possibilities for Facebook advertising. Various advertising forms are also helpful to avoid users’ aesthetic fatigue and stimulate users’ interest.