As an Amazon seller, if you want to keep your store active, you must keep all the indicators in your account in good condition. Click the “Account Health” tab in the “Customer Satisfaction” page to enter the “Account Health” page.
Seller rating is an overall score based on the service quality provided by the seller. It can help sellers discover defects in their own services and help sellers improve their service quality. Click the “Seller Rating” tab on the “CustomerSatisfaction” page to view your own seller ratings.
Seller rating scores range from 0 to 100 points, and their values are divided into four levels.
Seller Rating reflects the order quality score, that is, the average calculation formula of the gain and loss scores of all orders in a year is:
The sum of the gain and loss scores of all orders in the last year – all the scores in the last year Orders = average number. The average value calculated according to this formula is the Seller Rating. Based on the range of the average number, the performance of the seller’s account can be judged.
1. Points deducted for orders
In Selling Rating, the most important thing is the points gained or lost for an order. If there are no problems with an order from beginning to end, it is considered a perfect order and can be awarded 100 points. However, if there are problems with the order in some aspects, points will be deducted.
Different factors have different impacts on order quality scores, and some factors will have a greater impact than others. If there are multiple issues in an order, only the most severe one will be scored for the order.
2. Extra points for orders
If an order truly provides an excellent service to the customer, then the order can receive additional points on the basis of the 100 points for the perfect order. 10-point reward
However, in order to earn extra points for an order, the following conditions must be met, none of which can be missing:
There are no problems with the order
The order was provided with valid tracking information
The order was successfully delivered within 3 working days
The delivery of the order met the promised arrival time
There is no refund for the order and communication and concessions with buyers
3. Tips for improving seller ratings
Sellers can take the following measures to help themselves improve their Selling Ratingo.
(1) Respond positively to negative comments and provide effective solutions to buyers
Positively responding to negative comments left by buyers is a common customer service strategy. But many sellers have inappropriate practices. What buyers who leave negative reviews for a seller don’t need an apology or a reason for doing most is an effective solution to the problem.
Therefore, in the face of negative comments from buyers, the seller needs to show the buyer that you will take the buyer’s complaint seriously and provide effective solutions. Certain concessions can be appropriately made to buyers, and even refunds or returns can be made.
If you and the buyer don’t come to an agreement regarding the negative review, at least give the buyer the freedom to vent. Sometimes angry shoppers just want someone to talk to, and once they realize you’re listening, the buyer will calm down.
(2) Provide buyers with detailed product descriptions
Sellers should design product listings and display the details of the products to buyers in detail so that they can have a complete understanding of the products. Cognition of orientation. At the same time, sellers should discover problems in product listings in a timely manner and optimize listings to increase buyers’ trust and improve product listing conversion rates.
(3) Avoid making mistakes in small things
The small things that are most likely to cause dissatisfaction among buyers are those that could have been avoided, such as sellers selling goods that are not in stock, sending the wrong clothes size, etc. Color, delayed shipment, etc. For sellers, these errors should not occur, but they have become the first problem that sellers need to solve.
As the saying goes, “A thousand-mile dike breaks in an ant nest.” Sellers must first do small things and correct small problems in the operation process in a timely manner. This can not only effectively prevent small problems from accumulating and causing problems for the store. Big hidden dangers can also show your professionalism to buyers.