Since 2010, when AliExpress began to attract foreign investment, there have been huge changes in both the revision of the backend page and the iteration of the operation gameplay. From the very beginning of Taobao consignment sales, you can upload product information at will, then you can place orders when you distribute products in vertical categories, and now you have small, beautiful, and refined stores. Many sellers have been eliminated because they cannot keep up with the pace of changes in the platform. AliExpress’s gameplay will only become more and more perfect. If you want to avoid being eliminated, you must stand in the future and look at the present.
Are small and medium-sized sellers willing to remain in their current position? I believe most people want to become big sellers, so what is the purpose of becoming a big seller? Earn more money?
To make more money easily on AliExpress, you must first become an operation expert, then apply for multiple AliExpress stores, and finally form an operation team to transform yourself from operating a store to an operating team.
1. From zero basics to mastery
Why are schools divided into primary schools, junior high schools, high schools, and universities? Because different stages require different learning content. The same is true for running a store. A novice is equivalent to elementary school, a basic one is equivalent to junior high school, a proficient one is equivalent to high school, and an expert is equivalent to university. It is recommended not to study beyond the advanced level. How many people in life go directly to junior high school or high school after starting school? Even if you are a genius, you have to skip levels in order.
(1) Newbies only need to learn how to analyze data and how to layout the products in the store.
(2) If you want to become a seller with operational foundation, learn how to choose products according to buyers’ preferences, and then upload the details for testing.
(3) If you want to become a seller who is proficient in operations, learn how to make your products a hit.
(4) If you want to become a master operation seller, you need to learn wireless terminal operation, off-site traffic promotion, etc.
From a novice to a seller with operational foundation, after learning to upload product information correctly, you need to operate the store for one or two months and upload 50 to 100 products as required.
When novice sellers operate a store, it is easy to get confused and not know what they need to do every day. After setting goals for yourself, just complete the corresponding tasks every day.
After one or two months of cyclical operations, the store will generally have 30 to 50 products that can be ordered. For the products that can be ordered, 3 to 5 products with better data will be selected and promoted.
Under normal circumstances, it takes two or three months for a novice seller to become proficient. After that, he only needs to cycle through operations to master them.
2. Refined operation store group model
After the seller reaches a monthly sales of 50,000 to 100,000 US dollars in a store, he can start the store group model. Apply for multiple AliExpress stores and use the same method to operate the store.
Some sellers will ask, wouldn’t it be better to increase the monthly sales of a store to 50,000 to 100,000 US dollars, or even higher? Which is easier, running a store that sells $100,000 a month or a store that sells $20,000 in five months? Obviously, it is easier to run a store with sales of US$20,000 per month for five years, because when you have the ability to build a store with sales of US$100,000 per month, it will be particularly easy to run a store with sales of US$20,000 per month.
When the number of stores reaches a certain number, a team can be formed. It will be easier for one employee to manage 2 to 3 stores. There are many such friends. In two or three years, the original one store has become 30 to 50 stores, and some friends have even more stores.
Notes on applying for multiple stores:
(1) The first company can apply for 6 stores, and it is recommended to make 6 different product types.
(2) The second company’s product type can be the same as the first company’s product type.
(3) Multiple stores can operate on the same network, and there is currently no store association. Sellers who are worried about store associations can choose to apply for stores from each company that belong to different networks.
(4) Sellers with less working capital should not apply for multiple stores too quickly, just increase them step by step.
(5) There is no need to form a team within 3 stores. You can manage them together with your family, saving some costs.