As there are more and more website building tools on the market, it is not difficult to build a foreign trade website. However, foreign trade people may find that it is very easy for someone to build a website. Once the website is online, the brand can quickly enter the target market and gain customers quickly; other people’s website building process is very slow, time-consuming and labor-intensive, and the website construction process It was very slow and brought a lot of inquiries and orders to the company.
Preparation before building a website is very important, but it is often easily overlooked. In fact, whether the preparation work before the website is in place is directly related to the smooth progress of the website building process and whether the marketing effect can meet the standards. Now let’s talk about what preparations need to be done before establishing an independent foreign trade station.
1. Understand site measurement indicators, establish goals, and make precise efforts.
Site metrics refer to different dimensions for measuring website marketing effectiveness. Before starting construction, compiling a clear list of KPI indicators will help further clarify the website building goals and formulate more specific marketing strategies. For example: At the specific stage of website launch, what conversion rate does the website need to achieve? What tasks need to be completed? If the requirements are not met, what measures should be taken… When selecting website building tools, you can also choose the tools and services that best match your business goals based on the important indicators screened out.
2. Analyze website performance and seek breakthroughs.
Before building a website, identifying competitors and analyzing their website structure and marketing focus can help novice website builders avoid many detours. But when selecting competitors, don’t target industry giants right from the start. Brands that are similar to where you started but are growing rapidly are the ones you need to focus on. When analyzing the other party’s website, you need to focus on the following four aspects:
Web content design: What sections are there on the other party’s website? How do inquiries/payment instructions proceed? What does a company profile include? How to display products by category? What is the overall visual style of the web page? It is recommended that you find 2 to 3 reference objects, summarize the rules, and think about whether they can be applied to your own website.
Site traffic overview: Understand the main sources of the other party’s website traffic, page traffic data, which page has the largest traffic, and is shared the most on social platforms. This provides us with useful information for planning website content and clarifying marketing priorities. refer to.
Keyword ranking: You need to understand what the other party’s search engine optimization strategy is, which keywords bring stable traffic to the website, and whether your strategy is applicable.
Social promotion situation: Pay attention to social media interactions and see how many fans your competitors have and what types of promotional content they have. From the interactive content, you may also be able to discover new business opportunities. You know, for beginners, only by following the route of analyzing opponents → imitating opponents → surpassing opponents can they gradually find their own brand positioning and marketing breakthroughs.
3. Determine the website column structure and prepare website content materials.
For the structure and content of website columns, you can learn from the practices of outstanding peers, or you can expand your ideas and browse several independent foreign trade websites in the industry to see what creative sections can arouse tourists’ interest. Pay attention and then analyze whether it is suitable for your website. The column structure of the site needs to focus on highlighting the company’s biggest advantages. For example, if your customized services are excellent, it is recommended to display customized service examples on your website in a place where customers can see them at a glance. Keep one principle in mind, the column setting of the website should also distinguish the key points and highlight your biggest advantages in order to capture the target customers.
4. Compare the pros and cons of website building systems and choose website building tools carefully.
The preparation work before building the station may seem complicated, but it is actually necessary. If these tasks are missing, not only will it be impossible to build a satisfactory website, but the performance of the website will become increasingly weak in the future, making it difficult to attract users to visit, let alone promote and win orders. It is recommended that you think carefully in advance and not go into an unprepared battle, so that even if you start building a new website from scratch, you can still be relaxed and calm.
The above is the preparation work before building a foreign trade website. Foreign trade sellers need to pay attention to these four aspects. The preparation work before building the station may seem complicated, but it is actually necessary. If these tasks are missing, not only will it be impossible to build a satisfactory website, but the performance of the website will become increasingly weak in the future, making it difficult to attract users to visit, let alone promote and win orders. It is recommended that every foreign trade seller thinks about it in advance and does not fight an unprepared battle, so that even if he builds a new website from scratch, he can do it easily and calmly.