On March 10, Amazon announced that the Dutch site has expanded to more than 30 categories, and will provide local consumers with more than 100 million selections at preferential prices, fast and convenient delivery services, opening up a new shopping experience.
1. How to open a Dutch site?
If the seller already has an Amazon European Union account (a European Union seller account can be used to sell products in English, German, Italian and Western France), there is no need to create a separate seller account for Amazon Netherlands, Amazon Netherlands will automatically Appears in the seller’s account.
If you use a separate seller account to manage your Amazon EU store and want to sell products online on Amazon, you need to register.
2. Specific advantages of the Dutch station
The Netherlands has a developed economy, with a population of 17 million and a per capita GDP of 44,500 euros. It is one of the top ten economies in the West. The Dutch e-commerce market is generally developing well, and the enthusiasm and spending power for online shopping are relatively high. As of 2019, more than 85% of Dutch consumers will purchase goods online. The Netherlands is close to Germany and France, making it very convenient for Dutch consumers to shop from Amazon’s German, French and global sites. Therefore, the Netherlands also occupied a high market share before Amazon officially opened the Dutch site.
3. What are the characteristics of Dutch people’s online shopping?
Language Preference: Although most Dutch people are very proficient in English, most Dutch consumers prefer to shop on websites that are mainly in Dutch.
Commonly used payment methods: Dutch people like to use iDeal to pay the most, with a market share of more than 50%. The second largest market share is PayPal, but it has less than 10% market share. The Dutch are also accustomed to using payment methods such as Creditcard or Giftcard for online shopping.
Logistics preference: The Dutch are accustomed to fast delivery. If the seller can provide next-day delivery service, the discount rate and repurchase rate will be greatly improved, which will greatly help sales growth.
4. How to choose products for the Dutch station?
Clothing Makeup and Jewelry. Women are the main consumers, so women’s products such as clothing, makeup, and shoes are very popular.
Digital Electronics. Dutch men are more likely to buy various electronic products, software and hardware, and some sporting goods online.
Bicycle and accessories decoration market. The Netherlands is a kingdom of bicycle transportation, with more than 70% of people using bicycles as a common means of transportation. The Dutch attach great importance to bicycle decoration, and the bicycle market is huge.
food. According to statistics from the Dutch E-Commerce Association, the fastest growing product category in the Netherlands in the past two years is food/near-food.
There are many ranches in the Netherlands that raise dairy cows, and you can sell some related tools.