Sales – Transaction Overview
1. The sales overview shows the sales status of the store within a specific period of time, including the number of views, all orders and orders that can be shipped. You can clearly understand the actual sales status of the store and It helps sellers make strategic adjustments. For example, sellers can evaluate whether sales are up to standard and place ads to stimulate buying.
2. For trend analysis, you can click on four indicators to observe the correlation of each indicator. For example: whether the number of unique visitors in the number of views is positively correlated with the sales of shippable orders, observe and use Adjust product discounts based on user behavior.
Sales-Transaction Composition
1. Category composition: Sellers can view the sales status of each category here, which can help sellers understand the most popular products in the store. Hot selling/not hot selling product categories.
2. Order price composition: Divide the product price into different ranges. You can view the buyer’s purchase quantity, sales volume, and conversion rate in each price range, which can help sellers understand that most buyers are willing to buy. prices, and then effectively adjust product selling prices and set preferential promotions.
3. Buyer composition: It will display the proportion of existing buyers and new buyers, sales volume, and conversion rate, which can help sellers evaluate whether to attract new buyers or maintain existing buyers, and also Develop different sales strategies for the two types of buyers.
Original details of the shopee official website:
Sales-Transaction Overview
1. The sales overview presents the store’s sales within a specific period of time The sales status, including the number of views, all orders and orders that can be shipped, can clearly understand the actual sales status of the store to facilitate the seller to make strategic adjustments. For example, the seller can evaluate whether the sales volume reaches the target and place advertisements to stimulate buying.
2. For trend analysis, you can click on four indicators to observe the correlation of each indicator. For example: whether the number of unique visitors in the number of views is positively correlated with the sales of shippable orders, observe Adjust product discounts based on user behavior.
Sales-Transaction Composition
1. Category composition: Sellers can view the sales status of each category here, which can help sellers understand the most popular products in the store. Hot selling/not hot selling product categories.
2. Order price composition: Divide the product price into different ranges. You can view the buyer’s purchase quantity, sales volume, and conversion rate in each price range, which can help sellers understand that most buyers are willing to buy. prices, and then effectively adjust product selling prices and set preferential promotions.
3. Buyer composition: It will display the ratio, sales volume, and conversion rate of existing buyers and new buyers. It can help sellers evaluate whether to attract new buyers or maintain existing buyers, and can also target both. Different types of buyers develop different sales strategies.
Article source: shopee official website