Selecting products based on the best-selling products on the platform is the fastest and most direct way to select products. Only by basing ourselves on the platform and understanding the needs of platform consumers can we discover the best-selling products on the current platform and reduce trial and error costs in the operation process. What is the specific selection method? The author will use MercadoLibre Brazil as an example to explain.
Enter the homepage of MercadoLibre, click “Category”, you can see a total of nine product categories, namely: electronic products, home and appliances, beauty and personal care, auto accessories, sports and leisure, jewelry and watches, toys, tools and industry. Next, we can choose the corresponding category based on our existing supply. If there is no supply, then choose the category you are interested in. The author chose home decoration.
Enter the “Decoration” product page and find the best-selling products in the list details. The best-selling products are displayed as 711,537.
In the best-seller list, you can select products with good sales and good reviews on the first 10 pages to view. During the review process, you should consider whether you are interested in this product and whether there is a supply of such products. Does the product have a competitive advantage? And in the early stage, we don’t need to operate high-quality products and distribute goods first, so we can choose two or three major categories that we are interested in, so that the range of products we can choose is wider.
Many sellers have questions: Some products sell well because they have taken the lead. Now, after a long period of sales, fashion trends have also changed, so how can we refer to it? Therefore, the platform not only provides best-selling products, but also a “Sold Today” page, where sellers can see what buyers have recently purchased. which products.
The hot-selling product selection method can directly and efficiently select the hot-selling products on the platform. In past experience, many sellers have doubled their performance through this method. However, this type of method is suspected of following the trend and should not be overused.