Testing is divided into natural flow testing and through-train testing. It is recommended that small and medium-sized sellers choose natural flow testing, and sellers with large investments choose through-train testing.
Although through-train payment testing is more efficient, natural traffic payment testing can still lead to product orders. Profit is obtained from product orders, and then the profits are used to open through trains to improve efficiency and allow the store’s products to be circulated faster.
1. Through-train and natural traffic test steps
First of all, sellers must be clear about the discounts reserved for all products participating in the test. For example, if a product sells for $10, product cost = shipping fee + product price + commission, etc., all costs add up to $5. At this time, the maximum discount on the product is 50%, that is, a product selling for $10 will receive a 50% discount. Selling price equals cost ($5). Next, take the maximum discount of 50% as an example to distinguish between through train and natural traffic payment testing steps.
After the test period ends, products that can be ordered will maintain their order discounts, products that only have data but have not been ordered will maintain the lowest discount, and all products will enter the screening stage.
Natural flow test is suitable for all products to start price penetration at the same time, but through train requires product grouping. The author recommends using through train quick promotion plan to test, each group of products does not exceed 10 models, and each group of products is Products of the same type.
For example, in the women’s clothing category, subcategories such as dresses, jeans, leggings, and chiffon shirts are grouped. Of course, it would be better if the product grouping is more detailed. For another example, dresses are divided into long, knee-length, and mini, and mice are divided into wired mice and wireless mice. Only by classifying the products into good categories can we conduct through-train testing.
Special reminder for the through train test: only one group of similar products is allowed to be tested at a time. For example, if there is a group of long dresses being tested on the through train, there is no need to take another group of long dresses for testing. model, because through-train testing of multiple groups of the same type of products will cause conflicts.
2. What should I do if I place an order with zero profit?
Can I place an order stably with an unprofitable discount? Is it really unprofitable? The answer is no, it’s just that you don’t make money when testing money.
For example, if a single product is stably shipped 10 times a day, the products generally need to be stocked for 15 to 20 days, so that 150 to 200 products can be obtained at one time. Generally, suppliers can offer products at a discount of 5% to 8%. cost. With products that can be shipped stably, other products can be promoted. On average, about 30 orders are placed every day, and orders are shipped once every 3 days, with about 100 orders shipped each time. If you use offline logistics channels, the logistics freight will be about 15% off. In this way, you can get the product and freight resources, and the product will have profit margins.
This is not the most important thing. The most important thing is that after a store has multiple products that can be shipped stably, it can increase the weight of the store and drive other regular and profitable products in the store, the value of which will be immeasurable. Estimation, so sellers should not worry about making no profit after placing an order for the product.
You can ask different sellers a question to test whether they can easily operate the store: There are two new stores A and B selling the same products. Store A earns 10 US dollars per order every day, and store B earns 10 US dollars per order every day. Earning $10 from 10 orders a day, which store can operate faster? Sellers who choose store A feel that every order needs to make money, while sellers who choose store B feel that the order volume is the main focus of the store in the early stage. In fact, both of these statements are correct, but when combined, it is perfect. Out of 10 orders per day, 3 to 5 orders make no profit, and the other 5 to 7 orders make normal profits. Only such a store can develop healthily.