Model testing is just a process of price penetration. As for the effect and how many products will be issued, it mainly depends on the preliminary preparations, such as whether the product foundation is solid, whether the product selection passes data analysis, and whether the product details are Complete. In order to ensure the effectiveness of the test, sellers need to do preliminary work such as product selection, product database, and basic product details.
1. How to choose products
Let’s sort out the correct product selection steps for many sellers: After determining the product category, start product layout. It is recommended to choose products with a large market for price layout. . In the early stage, the price of the product’s popular range is mainly used, and the purchase cost and product weight of the product are deduced based on the popular price range of the platform. Product selection experts analyze the hot-selling attributes of products, and finally select products based on the three-in-one model of product layout, price layout, and hot-selling attributes. Only products selected through data analysis can ensure that most of the products are liked by buyers during the test.
2. Whether to establish a product database
Product information is generally collected in the database before uploading. With the database, product data will be displayed more clearly, what kind of products need to be uploaded, what price of products need to be uploaded, and how many products need to be uploaded. This is also very important for the later optimization of the product. The most important thing is that the seller clearly knows how much the product costs and the maximum discount the product can receive. If you don’t know the maximum discount for a product, you can’t test it, and the product will easily lose money.
3. Are the basic product details complete?
Does the product information title cover the keywords of the entire category? The keywords covered generally need to have search popularity, and the title must match the keywords. For example, if a seller plans to upload 50 products in a subcategory, and 100 keywords are filtered out for this category, then the 50 product information titles need to contain the 100 filtered keywords. A good title is particularly important for sellers who are testing natural traffic. Shipping costs must also be set. Free shipping unit prices are set according to popular countries and regions. High-definition product display images provided by the supplier can be used on the product details page before testing. . It is recommended to use scene images for the main product image; as for the entire store image, use the supplier’s image. If there are too many of the same model, you should adjust the order of the pictures. After testing the product, you can actively place an order for the product, and then create a detailed detailed page for the product later.
4. Whether randomly uploaded products can be used as test products
Whether randomly uploaded products can be used as test products depends on the results of the test. Just like if the foundation of a house is not solid, it will be difficult to build a high-rise building. Why do many sellers sell only a few thousand dollars or ten to twenty thousand dollars per month? It is because the store foundation is not solid, the market for the products is limited, and the products are not recognized by buyers.