Shopee is a cross-border e-commerce platform established in Singapore and has an extensive user base in Southeast Asia. As a company that grew up in the Internet age, Shopee advocates an approachable culture in terms of recruitment and management. Especially in terms of talents, it adheres to the principle of “employing people regardless of academic qualifications” and cultivates a diversified geek culture. So, in this atmosphere, , how did it operate and develop into an overseas e-commerce platform with a large number of users? It is worth noting that the managers of Shopee actually do not have an operations manager, so what is the reason behind this? Let’s learn about the fact that Shopee does not have an operations manager The reason!
1. Characteristics of Shopee.
1. Open cultural atmosphere.
Shopee’s management team attaches great importance to the company’s cultural atmosphere, advocates establishing a relaxed and free atmosphere, encourages employees to communicate freely, and has unique employee activities, product exchanges, team sharing and other forms.
2. Focus on talents.
Shope’s management team believes that talent is the most important resource for an enterprise and the most difficult advantage to replicate. Therefore, they attach great importance to selecting and cultivating talents. Shopee’s management team never values academic level, but focuses more on personal skills and growth potential. When hiring new people, they value mastery of domain knowledge, work experience, knowledge learning ability and teamwork spirit.
2. Shopee does not have an operations manager.
Although Shopee does not have a dedicated operations manager in the management team, this does not mean that Shopee does not have a clear management mechanism. On the contrary, Shopee’s management team has adopted a series of management measures to ensure the operation and development of the platform.
1. The team structure design is reasonable.
Shopee has an experienced team who have rich experience in their respective fields and work together to form an efficient and clear business process. The management process, operating process and business model of the platform operate smoothly. Orderly.
2. Powerful data analysis and technical support.
Shopee’s management team attaches great importance to data analysis and technical support. They deeply explore user needs and behaviors and contribute greatly to the operation of the platform and the formulation of product optimization plans. In terms of technical support, Shopee has team support in China and Singapore, who constantly optimize existing technologies and develop new technical tools to ensure the stability and good operation of the platform.
3. Good cooperation between related functions.
Shopee’s management team has established a high degree of cooperation between different functional departments of the platform to ensure smooth operation of the platform, mutual support and joint efforts, and avoid friction caused by functional separation.
3. Shopee’s management strategy.
1. Efficient talent management.
Shopee’s management team focuses on recruiting and cultivating talents, attaching importance to the development of company employees, creating a good corporate culture, and forming a diversified and dynamic management lineup to ensure the normal operation of the platform.
2. Stable business model.
Shopee has a stable business model and has achieved rapid development and success. The Shopee operations team emphasizes constantly optimizing the platform’s operating processes, improving user experience, and trying new business models and revenue sources to increase the platform’s operating benefits.
3. Data-driven operation strategy.
Shopee’s operations team attaches great importance to data analysis. By analyzing the data, it can derive user behavior and needs as a guide for platform operation, optimize the business model, and respond to user needs in the shortest possible time.
4. Cross-organizational collaboration between functional departments.
Shopee attaches great importance to collaboration between different functional departments, and works closely with various functions such as operations management, logistics management, business development, customer service, etc. to ensure that merchants and consumers have a better experience. .
Shopee does not have a dedicated operations manager, but they ensure the normal operation and sustainable development of the platform through strategies such as efficient team structure, talent management and data analysis. By properly organizing the team, creating a distinct cultural atmosphere, and creating reasonable operating strategies and business models, Shopee has built a qualified team and achieved great success in platform operations. Shopee has undoubtedly injected vitality into market exploration, innovation and experimentation, and injected new impetus into the development and innovation of the industry.