Product Prices and Product Category Selection With the development of the Internet, the growth rate of foreign trade has begun to shrink. On the contrary, cross-border e-commerce has begun to develop rapidly as an international commercial activity, becoming a major import and export company to achieve economic growth. main means of growth. At the same time, the country has also introduced corresponding policies and regulations to encourage the development of cross-border e-commerce.
In the international market, China has natural advantages, such as a large labor force, low cost of manufacturing products, and abundant resources, which has earned it the title of “World Factory”. The development of cross-border e-commerce is bound to have an impact on traditional enterprises. If traditional enterprises can seize development opportunities and successfully transform, they will also occupy a place in the field of cross-border e-commerce. When traditional enterprises deploy cross-border e-commerce, they first need to choose good products. Manufacturers can use their own interpersonal resources to choose existing product chains, while individuals and small teams need to fully consider how to select products. Secondly, enterprises must find suitable sales markets based on the characteristics of the selected products.
Below, we mainly focus on those middlemen who do not have products, and explain to them how to choose good products when laying out cross-border e-commerce.
◆Selection of product price
When companies choose products, they must have a general limit on the price range of the product in advance. Generally speaking, it is best to limit it to US$50~500. between. When choosing the price of a product, companies can
adopt some tips.
(1) The price of a single product should not be too low
Because the shipping costs of cross-border e-commerce are very high, even if the price of the product is very low, it will not arouse consumers’ desire to buy. In addition, the low price of the product means that the company will make little profit or even lose money, so it lacks enthusiasm for marketing. Coupled with the low entry threshold for products, it will attract many competitors, which is not conducive to the development of the enterprise.
(2) The price of a single product should not be too high
At present, the relevant systems and mechanisms of cross-border e-commerce in my country are not perfect, and phenomena such as counterfeiting and deception still exist. If the price is too high, it will definitely affect consumers’ shopping impulse. For example, people rarely buy valuables, luxury goods, etc. online.
Products priced between US$50 and US$500 can not only ensure corporate profits without affecting consumer purchases, they are the best choice for enterprises to enter the field of cross-border e-commerce.
◆Product type selection
There are also some tips for selecting cross-border e-commerce product types. Enterprises can refer to the following.
(1) Give priority to products that are “small, convenient, and light”
Since international shipping costs are expensive, when companies choose products, it is best to choose products that are “small, convenient, and light” products to reduce transportation costs and operating risks.
In addition, even if the products are shipped from abroad to China, they must rely on domestic logistics before reaching consumers. Therefore, the product also needs to be easy to transport, not easy to wear and tear, and avoid the trouble of returns and exchanges. For product damage caused by transportation, companies not only have to bear the freight for returns and exchanges, but also allocate dedicated personnel to resolve disputes and appease consumers, which will consume a lot of manpower, material and financial resources.
(2) Choose products that can easily pass customs
When companies engage in cross-border e-commerce, they need to know which products can be purchased overseas and which products are not allowed. Most companies know that medicines, powdered items, liquids, flammable and explosive materials, etc. cannot be transported by express delivery. In addition, companies also need to understand the domestic market conditions and customs clearance policies, and can consult relevant industry professionals and logistics companies. For example, in Australia, products such as jewelry and cosmetics are not allowed to clear customs.
(3) Choose consumable products
Companies can choose consumable products such as facial masks and food, so that consumers will buy them repeatedly after using them, which will easily lead to user stickiness. sex and develop their online shopping habits.