For cross-border e-commerce, the African market is a “virgin land” before development and has not yet formed economies of scale. It is the world’s largest “blue ocean” market, so the market demand is broad and full of business opportunities. This place is very different from the “Red Sea” markets such as Europe and the United States. Sellers do not need to rely on one or two advantageous products to compete with competitors on price and compete for the market. What sellers need to do is combine their own product advantages, analyze market demand, and market their products Sold to this land where commodities are scarce.
(1) There are many categories and little market competition
Here, it is not difficult to avoid homogeneous competition of products. As mentioned above, the demand in the African market is very broad, and sellers have a wide range of products to choose from. There is no need to focus on a certain hot-selling product
(2) Choose the one with the right price Products
The current overall consumption level in Africa is similar to that in China fourteen to fifteen years ago (around 2004 and 2005). Although it is not high, it is not as poor as we imagined. The mid- to low-end products in the Chinese market will be more in line with the consumption habits and consumption levels of the African middle class and even the general public. Of course, higher-priced and expensive products also have their own markets. Someone once said that there are only two kinds of people in Africa: poor and rich. Although it is a bit exaggerated, this statement is enough to prove that the gap between rich and poor in Africa is huge. However, after all, the rich in Africa only account for a minority. Therefore, the sales volume of high-end products It will also be relatively less.
(3) Lightweight and small products are more suitable for the African market
After all, the African market is still under development. In order to minimize the risk of cross-border sales, sellers are best to choose Products that are lightweight and small are sold because they have low shipping costs and are cheap.
(4) Choose products with low seasonality
There are too many unstable factors in the African market. Products with strong seasonality are more likely to be unsalable and are not suitable for novice sellers. Of course, they themselves Except for sellers with supply chain advantages
(5) Avoid products with misunderstandings
Avoid products that are restricted, have legal issues, or are prone to quality problems.