What is Amazon’s effective tracking rate? Valid tracking rate is a performance metric that measures how often you provide valid tracking codes for orders. This metric reflects Amazon buyers’ desire to know where their orders are being shipped and when they are expected to receive them.
Function:
1. Reduce the number of contacts from buyers
Providing tracking codes helps reduce the time merchants spend answering delivery-related questions. .
2. Reduce order defects
The order defect rate of untracked shipments is 1.7 times the defect rate of tracked shipments.
3. Get protection when receiving Amazon Marketplace Guarantee claims
If no tracking information is provided, you will automatically lose all “order not received” Amazon Marketplace transactions Coverage Claims. Tracking helps avoid losses.
4. Improve seller feedback rating
According to buyers, being able to track packages is one of the main reasons why they give positive feedback.
5. Reduce the cost of lost shipments
Tracking can significantly reduce the costs associated with lost shipments. If a package is lost in transit, you can use tracking information to find out where it was lost and then determine responsibility.
6. Improve conversion rates
If you provide tracking for 98% of your shipments and have an on-time delivery rate of 97%, you can shorten your stocking and shipping commitments time, which can increase conversion rates and revenue.
How to improve Amazon’s effective tracking rate?
Use the following carriers for shipping: UPS, MIUSPS, DHL, DHLGlobalMail, FedEx, FedExSmartpost, OnTrac, Newgistics, CanadaPost, Lasership, EMS, EUB.
If you are using a small or regional carrier that is not integrated with Amazon, you will need to switch to an Amazon-supported carrier to deliver your package. Merchant friends can also purchase tracking shipping labels directly from Amazon. All waybill numbers must be guaranteed to be true and valid.