1.3 The current situation of cross-border e-commerce
The current cross-border e-commerce companies are the vanguard of China’s “One Belt, One Road” initiative and the first batch of companies to go global. The mainstream “battlefield” is the European and American markets.
As the first market for cross-border e-commerce, the United States is the largest retail market in the world and a battleground for cross-border e-commerce companies. Americans have advanced consumption concepts and are mature Internet users. The United States is the first stop for every Chinese corporate brand to go overseas, and it is also the most competitive market.
In Europe, the United Kingdom, Germany, France, Italy, Spain, Poland, and the Czech Republic are relatively large e-commerce markets. The United Kingdom has almost the same number of mature Internet users as the United States, and Germany has the largest number of mature Internet users in the past two years. The fastest-growing markets, small language markets such as France, Italy, Spain, Poland, and the Czech Republic, are also growing very strongly.
Since 2018, as various countries have improved their tax collection for cross-border e-commerce, more and more foreign trade companies have begun to focus on Japan. As the third largest economy in the world, Japan has a population of more than 100 million, a high income level, a mature retail market, and is very close to China. It is a market worth developing.
At the same time, a considerable number of cross-border e-commerce companies have set their sights on the Asian, African and Latin American markets. The annual market growth rate of cross-border e-commerce in the European, American and Japanese markets is single digits, but the annual cross-border e-commerce market growth in the Asian, African and Latin American markets is The market growth rate of e-commerce is 30%~40%. This is an exciting market.
Today’s cross-border e-commerce sellers generally have the following four characteristics. (1) The majority of new sellers are new to the cross-border e-commerce industry
(2) The provinces where cross-border e-commerce sellers are located are Guangdong Province, Fujian Province, and Zhejiang Province in order of number of employees.
(3) More and more inland sellers (non-coastal cities) are beginning to engage in cross-border e-commerce
(4) A small number of compatriots from Hong Kong, Macao and Taiwan have also begun to engage in Amazon platform operations.
Electronic product companies in Shenzhen, Guangdong Province have joined the cross-border e-commerce industry as the first batch of gold diggers.
Fujian and Zhejiang Provinces are worthy of being regions with a strong traditional business atmosphere, and the local people have a keen sense of business. Sellers from Fujian Province and Zhejiang Province began to join the cross-border e-commerce industry as the second batch of gold diggers. There are also a few inland investors who have seen this market, indicating that this market is in a blowout period.
If you go to Wuhan, Shanxi, Harbin, Chongqing and other provinces and cities, and you say that you are engaged in the cross-border e-commerce industry, most people may not know what kind of industry it is. It can be seen that the development space of cross-border e-commerce is huge. big.